The Outside In podcast explores the strategies and philosophies of leaders at the world’s most customer-centered brands.
Associate Director at C Space
Dan Sills produces C Space’s customer experience podcast, Outside In, which The Huffington Post called one of “The 7 Best Business Podcasts You Should Be Listening To” and Entrepreneur included in a list of “Best Podcasts for Entrepreneurs.” When he’s not locked in an edit suite, Dan talks at Story Slams and was a 2016 grandSLAM finalist for cult storytelling circle The Moth.
Are you familiar with our popular podcast, Outside In? Each episode is an advice-filled journey into the minds of leaders in business, media, and academia, and offers an inside-look into how they build customers into the way they work.
Episodes are made for a commute or a dog walk – each is 15 to 20 minutes long. It’s among the best business podcasts for people who care about leadership, marketing, innovation, or customer experience. You can listen to and subscribe to Outside In here, on iTunes, or wherever you get your podcasts.
There’s a new episode every week. If you don’t know where to start, we’ve created this handy little guide to help you.
1. President’s Customer Agenda
Liza Landsman, the president of Jet.com, is a major player in the Walmart-Amazon e-commerce wars. Blaine Hurst, president of Panera Bread, is cleaning up food. So is Lisa Mann, president of global nutrition at PepsiCo, who is charged with making the company the biggest and best nutrition company in the world. All of these are no small feats!
PepsiCo: PepsiCo is on a Nutrition Mission
2. Customer Change Agents
Understand what it’s really like to transform a business from the outside in. Get advice and insight into how these global B2B and B2C companies are building customers into their operations and culture.
3. Industry Disruptors
There’s a lot to learn from the new guys. Hear from trailblazers at these fast-growing startups – how they’re redefining what it means to be a customer centric, from the start.
Tandem Bank: Fintech’s Customer Advantage
4. Lessons from Experts & Professors
Want to know what the heck is happening to an industry, to marketing, or to the business landscape in general – and where the customer fits in? Widen your perspective with lessons from industry experts and professors from the world’s most distinguished business schools.
Forbes journalist/retail expert/VC investor: Why So Many Stores Are Closing Now
London Business School: How Can Marketers Close the Empathy Gap?
Harvard Business School: It is NOT the Year of the Customer
5. CMO Central
With how quickly customers’ tastes are changing, it’s an exciting (and often challenging) time to be a marketer. Looking to understand how marketing is evolving with customers? Look no further.
6. Bigtime Innovators
What exactly is “innovation,” and how does it happen? Guests from the world’s most innovative companies take you under the hood.
General Electric: Is Innovation a Dirty Word at GE?
7. Customer-Driven Leaders
Customer obsession is real. These leaders are proof; they’re using it to shape their entire company culture.
Wells Fargo: Wells Fargo’s Mission to Make Banking More Human
The New York Times: Building Customer Experiences at The New York Times
8. Customer Experience Master Classes
For a brand, customers are judging you based on their last best experience – no matter the industry. That’s why customer experience requires thoughtful planning, execution, and, of course, customers. These are the people who are getting it done.
Verizon & The Nature’s Bounty: Two Companies, One Goal: Designing a Winning Customer Experience at Verizon and The Nature’s Bounty
You may be interested in:
Customer Experience Lessons Retailers Can Learn From the World’s Best Companies
by Rieva Lesonsky
Small Business Trends
How can your retail store deliver a best-in-class customer experience? Learn from the best, that’s how. Global customer agency C Space recently released its report on the best customer experiences of 2018, and retailers dominated the top companies on the list. Nine of the top 25 companies were retailers: Trader Joe’s, L.L. Bean, Nordstrom, Amazon, Costco, REI, Bath & Body Works, Sephora and Aldi.
Best Agency Above £20m and Best Place to Work: C Space
by Katie McQuater
At the 2018 MRS Research Live Awards, C Space was awarded Best Agency with a turnover above £20m and was also named Best Place to Work.
What being the number one supermarket really means
by Richie Jones (C Space)
After a week of retail results, C Space’s Richie Jones looks at the changing landscape for the supermarkets and how it’ll take more than mergers to keep Sainsbury’s on top.
How millennials are disrupting healthcare — and how to change benefits because of it
by Hannah Walker
Employee Benefit News
More than half (56%) of millennials visited a doctor’s office in the past year, compared to three-quarters (73%) of non-millennials, according to a survey from C Space Health.
Kohl’s is improving store performance by equipping managers with real-time customer data
by Hilary Milnes
Customer data is going right down to the store level at Kohl’s, where the company is using it to serve managers action items around how to better drive sales in their stores. “These functional developments are becoming table stakes — that’s what everyone in retail is competing on,” said Bill Alberti, chief client officer at customer agency C Space.