The Outside In podcast explores the strategies and philosophies of leaders at the world’s most customer-centered brands.
Associate Director at C Space
Dan Sills produces C Space’s customer experience podcast, Outside In, which The Huffington Post called one of “The 7 Best Business Podcasts You Should Be Listening To” and Entrepreneur included in a list of “Best Podcasts for Entrepreneurs.” When he’s not locked in an edit suite, Dan talks at Story Slams and was a 2016 grandSLAM finalist for cult storytelling circle The Moth.
Are you familiar with our popular podcast, Outside In? Each episode is an advice-filled journey into the minds of leaders in business, media, and academia, and offers an inside-look into how they build customers into the way they work.
Episodes are made for a commute or a dog walk – each is 15 to 20 minutes long. It’s among the best business podcasts for people who care about leadership, marketing, innovation, or customer experience. You can listen to and subscribe to Outside In here, on iTunes, or wherever you get your podcasts.
There’s a new episode every week. If you don’t know where to start, we’ve created this handy little guide to help you.
1. President’s Customer Agenda
Liza Landsman, the president of Jet.com, is a major player in the Walmart-Amazon e-commerce wars. Blaine Hurst, president of Panera Bread, is cleaning up food. So is Lisa Mann, president of global nutrition at PepsiCo, who is charged with making the company the biggest and best nutrition company in the world. All of these are no small feats!
PepsiCo: PepsiCo is on a Nutrition Mission
2. Customer Change Agents
Understand what it’s really like to transform a business from the outside in. Get advice and insight into how these global B2B and B2C companies are building customers into their operations and culture.
3. Industry Disruptors
There’s a lot to learn from the new guys. Hear from trailblazers at these fast-growing startups – how they’re redefining what it means to be a customer centric, from the start.
Tandem Bank: Fintech’s Customer Advantage
4. Lessons from Experts & Professors
Want to know what the heck is happening to an industry, to marketing, or to the business landscape in general – and where the customer fits in? Widen your perspective with lessons from industry experts and professors from the world’s most distinguished business schools.
Forbes journalist/retail expert/VC investor: Why So Many Stores Are Closing Now
London Business School: How Can Marketers Close the Empathy Gap?
Harvard Business School: It is NOT the Year of the Customer
5. CMO Central
With how quickly customers’ tastes are changing, it’s an exciting (and often challenging) time to be a marketer. Looking to understand how marketing is evolving with customers? Look no further.
6. Bigtime Innovators
What exactly is “innovation,” and how does it happen? Guests from the world’s most innovative companies take you under the hood.
General Electric: Is Innovation a Dirty Word at GE?
7. Customer-Driven Leaders
Customer obsession is real. These leaders are proof; they’re using it to shape their entire company culture.
Wells Fargo: Wells Fargo’s Mission to Make Banking More Human
The New York Times: Building Customer Experiences at The New York Times
8. Customer Experience Master Classes
For a brand, customers are judging you based on their last best experience – no matter the industry. That’s why customer experience requires thoughtful planning, execution, and, of course, customers. These are the people who are getting it done.
Verizon & The Nature’s Bounty: Two Companies, One Goal: Designing a Winning Customer Experience at Verizon and The Nature’s Bounty
You may be interested in:
Customer Values: Q&A with Peter Fader, Professor of Marketing, The Wharton School at the University of Pennsylvania
Research experts even more vital in big data era
by James Gordon
For companies to add value through data science, they still need market researchers to interpret the “what” from the “why”. C Space Regional CEO, EMEA & APAC, Felix Koch provides comment.
BAT companies prove the case for customer-centrism
by Felix Koch (C Space)
Alibaba, Baidu and Tencent have built multi-billion dollar businesses by putting the customer—not the advertiser—at the centre of their thinking, and Western platforms should take note.