Market intelligence meets grit and imagination
For brands, growth is like oxygen—it makes breathing easier. Yet finding new audiences, markets and innovation territories is tough. Consumers don’t think in our categories, which is why we blend trends, foresight and market signals to identify unmet customer needs, uncover new possibilities, and find room to breathe.
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Taking the guesswork out of growth: Uncover market opportunities with consumer and category insight
Whether you’re trying to reposition for growth, enter a new market or find new headroom in your core category, we can help by bringing together insight into shifting consumer needs, market dynamics and inspiration from adjacent categories to identify and define those new opportunities. We find them by listening harder—using market intelligence and consumer insights to reveal market gaps and opportunities between today’s offerings and tomorrow’s potential.
It takes a healthy dose of humility (acknowledging the gaps) and a “yes, and” outlook to turn data, trends and human truths into crisply defined opportunity spaces, anchored in real-world needs, but with an eye to the future. By taking an inclusive approach—working with next-gen and traditionally overlooked audiences—we lean into the emergent possible to help you stay relevant. And by working with consumers over time, using experimental methods, we set out to break free of trend-chasing bubbles and post-rationalized research.
From trend scanning to finding strategic market opportunities
We bridge tomorrow’s needs and today’s capabilities through:
Market & trend scanning: We complement 3rd party data, existing research, social media and global trends databases with expert interviews across our network to understand the dynamics of today’s marketplace.
Adjacent category thinking: Because change comes from the edges, we also look outside your category for inspiration on trends, enablers and innovations that we can learn from to inspire new thinking and challenge orthodoxies and taboos.
Consumer deep dives: We get intimate with existing users (but also rejectors) of products and services, bringing in behavioral science to understand drivers and barriers to adoption and define the rules of engagement in each category.
Foresight translation: We work regularly with next-gen audiences, trailblazers, early adopters and extreme users, deploying ethnographic and co-creative methods to bridge the gap between lofty scenarios and tangible pathways.
We turn these inputs into richly defined opportunity areas, innovation springboards and strategic market analyses that guide new product development.
Want to uncover the opportunities that will fuel your next big move?
Let’s explore where strategic market analysis and innovation opportunities intersect.