Act. Don’t Act.

A new immersive and co-creative experience from C Space in partnership with Porter Novelli and Coney

C Space

The future is always uncertain, but sometimes… well sometimes it feels more uncertain than others. Especially when the present isn’t entirely clear. For the average person in the UK right now, the future is both full of possibility and pregnant with worry. Technology promises convenience for some, but potentially unemployment for others. The line between private and public is blurry and getting more so, and who draws that line is unclear. Some long for a return to traditional community while others feel safer in communities online, driven by interest rather than geography. Multiply that by Brexit and you have a landscape that for brands has never been more difficult to navigate, and for consumers never more difficult to make sense of.

From some consumers we hear about a Crisis of Control. They are told they have more control than ever before, but anxiety over automation and a reliance on devices shows some feel the reverse. What are they prepared to trade and what are they prepared to lose for the sake of convenience?

Elsewhere we hear about a Trust Gap. Traditional institutions have let us down and brands see the potential of stepping into that space. What does it feel like when a brand gets it right and what are the risks of getting it wrong?

We hear people say What is a Community Anyway? Especially when services are increasingly delivered remotely, or by machines, and consumers coalesce into new digitally enabled communities that empower them to do more. What is the implication for traditional models and what will consumers value in this new world?

What does it mean for brands like yours?

We’re sharing this opportunity with you because you play an integral role in the lives of UK consumers. Act. Don’t act. Every move you make stands to have a huge impact on ordinary people.

How can you show your customers that you understand their hopes and fears about the future?
What role will paid, earned and owned media play in this uncertain and untrusting world?
How can you behave commercially and responsibly in a climate where every act is interpreted politically?
And what do your customers actually want from you today and in the future?

To be ready for the commercial landscape in the next 3 years, you need to make brave decisions now

Peer into this future with us. Join us for an immersive experience to explore different likely outcomes for consumers and see how that might make them feel. The event will offer actionable insight for major UK brands to consider and make practical decisions today.

Interactive theatre-makers Coney have designed scenarios to bring to life the kinds of futures we will find ourselves in 3 years from now.

‘If you want to see the future of British theatre now, then Coney is one of the companies to watch…’ – Lyn Gardner, The Guardian

Where and When?

Dates will be announced later this year
Get in touch to jump on the waiting lists
Or talk to us about building a tailored experience for your brand

Interested?  Get in touch

You may be interested in:

Gary Pisano: Can Big Companies Really Be Innovative?

Gary Pisano: Can Big Companies Really Be Innovative? Subscribe to the Outside In podcast: Innovation. It’s the most overused buzzword in business. It’s also a catalyst for growth. But is it possible for big companies to be truly innovative? Or are they...

10 Podcasts That Will Change Your Business Life For The Better

10 Podcasts That Will Change Your Business Life For The Better

by Laura Garnett
Inc.

A great way to stay connected to current business trends and news is listening to podcasts. There’s no shortage of channels to tune into, so here is a list of some of the top podcasts – including Outside In with Charles Trevail.

Jeff Blau, CEO, Related: Building a City of the Future

Jeff Blau, CEO, Related: Building a City of the Future Subscribe to the Outside In podcast: Is Hudson Yards the future of urban living? New York City’s newest neighborhood is now home to L’Oréal, SAP, Blackrock, Time Warner, and Coach, just to name a few....

Kate O’Neill: Rise of the Tech Humanist

Kate O'Neill: Rise of the Tech Humanist Subscribe to the Outside In podcast: Understanding what makes humans “human” is an essential question for any company today. Especially the ones embarking on a digital transformation -- or any tech initiative. This...

Francesca Gino: Live (and Work) Like a Rebel

Francesca Gino: Live (and Work) Like a Rebel Subscribe to the Outside In podcast: David Bowie sang about one. Star Wars had an Alliance of them. James Dean portrayed one. Why is it that we admire rebels? Is there value in breaking the rules? Harvard...

Amy Webb: Our Uncertain Future with AI

Amy Webb: Our Uncertain Future with AI Subscribe to the Outside In podcast: How bright or dark will our future be with artificial intelligence? Who will control it? Amy Webb is a quantitative futurist and author of the book, The Big Nine: How the Tech...

Rich Antoniello: What Defines Youth Culture?

Rich Antoniello: What Defines Youth Culture? Subscribe to the Outside In podcast: Lots of companies copy what’s cool and relevant in youth culture. But what about the ones defining it? The brands that are starting — and owning — the conversation. Since the...

Inflection Spotting

Inflection Spotting There’s a good chance that you’re lost right now. Perhaps something changed on your path, and you’re unaware that you’re headed in the wrong direction. The thing about being lost is that you’re usually lost for some time before you know...

What the Grocery Stores Holding Their Own Against Amazon Are Doing Right

What the Grocery Stores Holding Their Own Against Amazon Are Doing Right

by Amit Sharma
Harvard Business Review

A 2018 consumer survey by C Space found that shoppers were more likely to recommend and purchase repeatedly from brands that made them feel respected and understood.

The future of service stations

The future of service stations

by Ben Moncrieffe (C Space)
Quirk’s

As electric cars become more common, and consumers continue to seek outstanding CX, service stations and interstate rest stops need to rethink their purpose and design.