Americans’ Top Four Healthcare Asks: Does the AHCA Deliver?

In the past month, C Space talked to dozens of American citizens across party lines and discovered that regardless of political beliefs, American share the same “Big Four” hopes for the future of healthcare. By listening to consumers – citizens – together we can share the burden and create something sustainable.

Kristin Masoud

VP, Client Services at C Space Health

With contributions from Prabha Kannan, Bethany Klaene, and Mallory Salerno.

In the past month, C Space talked to dozens of American citizens across party lines and discovered that regardless of political beliefs, American share the same “Big Four” hopes for the future of healthcare. On March 6, the Republicans released their replacement for the Affordable Care Act, presenting a different view for the way forward with healthcare.

Did Republicans listen to what Americans asked for when it comes to healthcare? Does the American Health Care Act deliver on the “Big Four” of what Americans want? Let’s take a look.

  1. Don’t deny coverage for those with pre-existing conditions
    • “I feel parts of Obamacare are good – not being able to deny pre-existing conditions primarily.” –Somewhat conservative, 48
    • YES, BUT – Pre-existing conditions are covered…unless you go more than two months without health insurance.
  2. Don’t issue a fine/penalty if someone doesn’t get health insurance.
    • “Do not tax Americans with a penalty if they couldn’t get coverage. It should be their choice whether or not to get coverage and using gross income as how much a person can pay is totally unfair.” –Somewhat liberal, 34
    • YES, BUT –There is no direct fine or penalty for not having health insurance – but there is a 30% surcharge on premiums if you go more than 63 days without health insurance.
  3. Keep premiums and drug costs affordably low for all.
    • “[We needSomething more up to standards, something actually affordable, not just premiums but all out of pocket expenses.” –Somewhat conservative, 30
    • YES AND NO. The AHCA eliminates the need to provide standard plans and the ability to offer “skinnier,” less benefit-rich plans that will be less expensive for younger, healthier people. But it also allows insurance plans to charge their oldest enrollees up to five times as much as younger enrollees (up from 3x under the current law). Tax credits replace subsidies, on a sliding scale that increases with age, but do not replace the current subsidy value.
  4. Any replacement plan should be available immediately, without a lapse in coverage.
    • “There needs to be a solution on day 1 after it is repealed. This is coming from someone that hates Obamacare. The worst thing that can happen is if you repeal and don’t replace. The damage has already been done to most Americans and there is no going back. The best you can do is try to ease the burden that has been dumped on the majority of Americans.” –Somewhat conservative, 34
    • TO BE DETERMINED. The Republicans hope for approval by mid-April, 2017 – but time will tell. Conservative Republicans, House Democrats, and interest groups such as the AARP are already taking stands against the AHCA – a detailed debate lies ahead.

There’s so much more to it, but these are the “Big Four” we heard when it comes to Americans and healthcare. There are fewer than 35 weeks until 2018 open enrollment. Overhauling our healthcare system is not an easy task and there will be many tradeoffs and concessions along the way. By listening to consumers – citizens – together we can share the burden and create something sustainable: a system that delivers on American’s expectations, while reducing unnecessary pain points and restrictions for companies that operate in this space.

All data for this piece from C Space sponsored research conducted in C Space’s HATCH community from January 20-30, 2017.

You may be interested in:

The Lifestyle Experience

The Lifestyle Experience Thirty years ago, the brand was advertising. TV and radio commercials, billboards, print ads – these, along with word-of-mouth, were just about the only interactions customers had with a brand before they bought its products,...

Tina Sharkey, Brandless CEO: It’s Gotta Have Soul

Tina Sharkey, Brandless CEO: It’s Gotta Have Soul Subscribe to the Outside In podcast: Tina Sharkey is an entrepreneurial force. Since the days of the dial-up modem, she has been building communities, companies, and brands “with soul.” Today, she’s...

What Retailers Need to Know to Own Customer Experience in the Apparel Industry

What Retailers Need to Know to Own Customer Experience in the Apparel Industry

by Robert Howie (C Space)
Apparel Magazine

Although the market has proven uncertain for several brands, retailers can survive these difficult times. For the apparel market to succeed in delivering better experiences for customers, it needs to go back to basics.

Jeff Beer, Fast Company: The Best a Brand Can Be?

Jeff Beer, Fast Company: The Best a Brand Can Be? Subscribe to the Outside In podcast: Trend chasing does not make for great advertising. It’s not a business model, either. As Jeff Beer, staff editor at Fast Company sees it, advertising is everything a...

Customer experience metrics must be adaptable

Customer experience metrics must be adaptable

by Sarah Ramirez
Luxury Daily

As more luxury brands are getting up to speed with ecommerce, companies also need to adapt how they value and measure customer experience.

Beth Comstock: An Outsider Inside

Beth Comstock: An Outsider Inside Subscribe to the Outside In podcast: As Beth Comstock sees it, most companies simply aren’t ready for the massive change happening in the world. After nearly three decades in senior leadership roles at GE and NBC...

Is Optimism Dead?

Is Optimism Dead? As we approach 2020, the future feels less certain than ever for customers. So that’s why we’ve launched Life as a Customer, a window into the worlds of 700 customers, powered by C Space. We share our first findings in this article......

Customer Experience Lessons Retailers Can Learn From the World’s Best Companies

Customer Experience Lessons Retailers Can Learn From the World’s Best Companies

by Rieva Lesonsky
Small Business Trends

How can your retail store deliver a best-in-class customer experience? Learn from the best, that’s how. Global customer agency C Space recently released its report on the best customer experiences of 2018, and retailers dominated the top companies on the list. Nine of the top 25 companies were retailers: Trader Joe’s, L.L. Bean, Nordstrom, Amazon, Costco, REI, Bath & Body Works, Sephora and Aldi.

Best Agency Above £20m and Best Place to Work: C Space

Best Agency Above £20m and Best Place to Work: C Space

by Katie McQuater
Research Live

At the 2018 MRS Research Live Awards, C Space was awarded Best Agency with a turnover above £20m and was also named Best Place to Work.

Rita Gunther McGrath: What’s Next for Strategy?

Rita Gunther McGrath: What’s Next for Strategy? Subscribe to the Outside In podcast: Author and Columbia Business School Professor Rita Gunther McGrath is a world-renowned expert on strategy, innovation, and growth. Her work has been a beacon for companies...