A UNIQUE APPROACH
A subscription to the customer
Customer as a Service provides a system to align a company with what really matters to customers and what most effectively drives business growth. It is a suite of always-on solutions that invite the customer into business to solve challenges at every level.
Similar to how companies utilize Software as a Service, Customer as a Service allows companies to integrate customers across their business. Not just customers’ data. The actual customers.
HOW TO GET STARTED:
Being customer centric is hard
But our Customer Strength Diagnostic is a good place to start. This comprehensive tool assesses three elements of a business’ to map the current relationship with customers, the potential ROI of better relationships with customers and the organizational capacity to deliver it:
1. Customer Relationship
The relationship you have with your customers from their point of view.
2. Customer Value
The economic contribution of customer centricity to the value of your business.
3. Customer Capacity
Your organizational capacity for customer centricity and ability to sustain change.
REIMAGINING CUSTOMER CENTRICITY
Our clients are using Customer as a Service to solve challenges like these:
CUSTOMER UNDERSTANDING
So strategies and decisions are not made blind…
Segmenting the market, or simply identifying unmet needs, hopes & fears, occasions, rituals and habits to bring stakeholders closer to their customers.
CUSTOMER EXPERIENCE
That exceed expectations across all touch points..
From journey mapping to opportunity spotting, to establishing key drivers of success, we help companies deliver world class experiences.
NEW PRODUCT DEVELOPMENT
So people buy (and buy again) what they create…
We ensure innovation stays relevant to customers, from conception to execution.
MARKETING STRATEGIES
So people feel emotionally connected with the brand…
We help brands bridge the gap between what companies want to say and what people need to hear.
ORGANIZATIONAL CHANGE
So the whole business develops a genuine customer intuition…
We help businesses become truly customer centric through ongoing insight activation, embedding segmentation, training & development & process innovation.
SERVICES
Customer Strategy Solutions
CORPORATE STRATEGY & SALES
Growth Strategies
CUSTOMER EXPERIENCE
Experience Strategies
PRODUCT INNOVATION
Product Portfolio Strategies
BRAND
Brand Strategies
MARKETING
Communications Strategies
SERVICES
Business Vertical Solutions
CORPORATE STRATEGY & SALES
Retention & Acquisition Programs
Customer Segmentation
CUSTOMER EXPERIENCE
Channel & Touchpoint Solutions
Experience Mapping
PRODUCT INNOVATION
Concepting & Prototyping
Needs Discovery
BRAND
Brand Development
Brand Opportunity Mapping
MARKETING
Communications Development
Communications Planning
SERVICES
Insights Solutions
CORPORATE STRATEGY & SALES
Customer Understanding
CUSTOMER EXPERIENCE
Experience Feedback & Measurement
PRODUCT INNOVATION
Product Feedback & Measurement
BRAND
Brand Feedback & Measurement
MARKETING
Communications Feedback & Measurement
Understand customers in the moment and over time
Develop a customer-centric strategy
Co-create better customer experiences
Create more agile and effective marketing