We solve business problems from the customer’s perspective.

EVERYTHING WE DO STARTS WITH THE CUSTOMER

Frame the Problem

Perspective is everything.
We reframe the commercial challenge by considering the issue from the customer’s point of view – to define the intersection between people and profits.

Make Space

Everyone can be creative.
We give people the tools, permission, and environment to play and problem solve.

Build Relationships

Relationships are the source of results. 
We go beyond the transactional to get at the magic ingredient that changes everything – the connections between people.

Look for Possibility

Breakthroughs come from unreasonable requests.
We apply and remove constraints to get at the unsaid deeper human needs that could be better met.

Create Change

Collaboration builds belief.
We bring together agencies, experts, customers and companies to create buy-in for new ideas.

ONLINE COMMUNITIES

 

We built the tools that defined a category…

We like to think we know a thing or two about online communities…

We’re the pioneers. When we set out, we defined the customer community category – and we’ve spent the best part of 20 years setting the pace, reinventing the tools & pushing the boundaries.

Communities allow you to access diverse opinions from audiences that matter – at scale, ensuring your end result is relevant to the people they serve. We gather insight on an ongoing basis throughout the development process of a project, helping you to create more relevant products, services, experiences and brands, rooted in deep consumer understanding.

Over the past 20 years, we’ve engaged over 490,000 members in 20 languages, across 92 countries.Last year we collected over 96,000 unique contributions from our members – as written responses, video uploads and photographic moments. Right now, we’re running over 270 online communities & more than 85% of our community eco-systems operate in more than one language, in more than one market.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ADVANCED DATA & ANALYTICS

 

We take what’s relevant to customers and use data to ensure it’s relevant to your business

We combine our rich & deep qualitative insights with advanced quantitative data & analytics capabilities, to make sure our insights are statistically valid and concepts & ideas can scale

Our Data and Analytics team gives you the confidence that the deep consumer needs we identify represent a widespread opportunity for your business – so that you feel confident making investment decisions behind it. As we’re evaluating a brand, or benchmarking the customer experience – we could also help you add in a consumer dimension based on our own benchmark consumer study (CQ) which helps clients to measure what matters to consumers.

LIVE CO-CREATION & FACE TO FACE INSIGHT

 

Our communities exist beyond a platform

We have dedicated teams who specialize in face to face insight, innovation & proposition development methodologies. These teams extend our thinking and our reach beyond the communities & provide means and ways for our clients to experience highly immersive ‘real world’ activities, with our members.

We design large scale co-creation events which bring customers, employees and experts together to develop products, services and/or experiences. They are highly facilitated, dynamic and creative – and as they involve all key audiences at the outset, the final recommendations are adopted by clients faster.

Think of us as an advertising agency, for your insights

STORYTELLING & CREATIVE

Anyone can create insight – but insight without change isn’t valuable. It doesn’t get seen, doesn’t get heard, and doesn’t get acted upon. We know that landing an insight, so that it creates genuine business change, is equally as important as coming up with it in the first place. It’s why we bring creative storytelling capabilities in to every aspect of our work.

By bringing the consumer into the organization in disruptive and interactive ways, we allow clients to experience the consumer first hand. This creates deeper understanding of the consumer need behind any new brand positioning, identity, and experience – thereby driving greater readiness for brand adoption.

Unlocking Customer Inspired Growth

How more human companies are outperforming the market

Customer Inside: A Practitioners Guide to Online Communities

C Space partnered with the Market Research Society (MRS) and 130 client side practitioners to explore & understand how to get the most out of online communities (and the agencies that run them)

How do you solve a problem for IKEA?

For the 2017 Life At Home Report, IKEA partnered with C Space to go further than ever before to understand people’s needs and dreams at home.

Outside In with Charles Trevail

Outside In with Charles Trevail takes a look at the strategies and philosophies of the world’s most customer-centric brands. Leaders from business, media, and academia discuss how consumers are changing, and share best practices on how to create a customer-inspired organization.