by Alessandro Pascoli | Feb 19, 2021 | Communications & Messaging
Customer Now 2021/03 Respect as a source of competitive advantage By Jessica DeVlieger The companies that are getting it right know that insight – when operationalized – has the potential to drive growth and create competitive advantage. According to new research from...
by Alessandro Pascoli | Feb 2, 2021 | Communications & Messaging
Customer Now 2021/02 Optimism, pessimism and the zero-tolerance economy By Jessica DeVlieger It’s been twelve months of turmoil and people are at the end of their rope. Customers talk of “living in the grey” – a pronounced shift from hope to dread, optimism of...
by Alessandro Pascoli | Oct 28, 2020 | Communications & Messaging
Episode 15 The “Sustainability” disconnect We explore the disconnect between how people vs. companies look at our environment The “Sustainability” disconnect Since we started our Customer, Now series at the beginning of the pandemic, we have heard a rumbling undertone...
by Alessandro Pascoli | Oct 6, 2020 | Communications & Messaging
Episode 14 Living in the grey Shifting from the hope of ‘normal’ to the dread of ‘what’s next?’ What’s happening with Customers, Now? Living in the grey “I really don’t know how I’ve been feeling. I try to feel one...
by Alessandro Pascoli | Sep 22, 2020 | Communications & Messaging
Episode 13 Embracing our truths We go deeper with customers to discover how truth requires empathy What’s happening with Customers, Now? Embracing our truths The recent spotlight on racial injustice was sparked by a singular event that ignited a global...
