Five Consumer Forces Shaping Move

Five Consumer Forces Shaping Move

Five Consumer Forces Shaping Move In March of 2020, we launched an exploration to understand how people’s lives are changing amidst the new realities thrust upon us by the pandemic, social unrest and evolving technologies. As a study of humanity, COVID-19 created the...
Reinventing and Reimagining Excellence

Reinventing and Reimagining Excellence

Reinventing and Reimagining Excellence Robert Ader, Chief Marketing Officer, Porsche AG In a world of inequality, every brand needs to answer what their contribution to the future of our world is. Through our purpose “Driven by Dreams” we really have put the idea of...
Driving Innovation

Driving Innovation

Driving Innovation Rita Felder, Director, Mercedes-Benz Brand and Marketing Strategy Our goal is to strengthen the long-term emotional connection to our brands by creating a holistic luxury experience across all touchpoints of the customer journey.” What are the big...
Move: into an Arena of Choice

Move: into an Arena of Choice

Move: into an Arena of Choice By Manfredi Ricca, Global Chief Strategy Officer, Interbrand 3 With every technological leap forward humans reconfigure time and space, with profound economic, cultural, and commercial implications. The Silk Roads were once the most...