Yesterday I held another webinette (it’s a mini-webinar in case you’re wondering). For this session, I focused on three great case stories from our amazing clients – Godiva, InterContinental Hotels Group/Chase Card Services and ConAgra Foods – that showcased the power of using private online communities for insight. All these stories have one important thing in common: they used their most important customers to help them grow their business.
You can listen to the recording of the webinette below. In it, I give some very specific examples of how we were able to use the community to be really creative with how we learned from customers and the details around how it actually works. I hope it’s helpful for you. Let me know, will you?
Also, don’t forget to join us for next month’s webinette when my esteemed colleague and super smart strategy guy, Bill Alberti, will talk about measuring ROI from online communities.