Did you know that in 2007 the New Oxford American Dictionary chose “locavore” as its word of the year? The “buy local” movement has been gaining momentum over the last few years, despite the backdrop of financial upheaval and global recession. How is that possible? What is so compelling about “local”? And what does it mean to consumers around the world?
These questions and others were the topic of a webinar that Kat Lerman and I delivered yesterday: “Impact of Local on Consumer Behavior.”
In this presentation, we provided a succinct overview of our findings and implications, and hosted a lively discussion with some great questions from the audience, as well. Of course, you can always download the full report, which puts the “buy local” trend under a microscope and explores where localism fits into today’s consumer consciousness worldwide. We welcome any additional questions or feedback you may have. In particular, we’d love to hear how you are seeing the local trend play out among your customers, how you are incorporating local into your business and some of the challenges/opportunities you see coming out of this movement.
Have a listen (or a read) and post your questions and comments below!