Beyond Market Research: Building Intuition [Video]

In a recent meeting, the head of Client Services here at Communispace, Siobhan Dullea proposed an exciting vision for companies who are building-in long term engagement with their customers”.

“There is a real opportunity for companies who have successfully developed that on-going, deep and trusted relationship,” Siobhan said. “to take that relationship beyond the day to day market research activity and to start building intuition into their organization.”

What does it mean for companies to ‘build intuition’? What are the key benefits? and is this an imperative for brands today? I sat down with Siobhan to learn more.