Creating Customer Inspired Growth begins and ends with falling in love with three things: the company, the customer, and the problem. When companies partner with their customers to solve a problem or tackle a challenge — no matter how large or small — the work feels that much more effortless and easy. Why? Because deeper empathy and understanding is the product of the partnership. This means that companies can create customer-inspired innovations that are more useful and relevant to the lives of the people they serve … and simultaneously engender sustainable business growth for the 21st century. This week’s C Space Inspiration is all about those three lovable ingredients.
The company. How customers perceive brands, products, and services isn’t always exactly in line with how companies perceive themselves. Which is why having a simple yet solid company mission statement is a good place to start. Mission statements can help employees and customers find common ground, understand what a company values, what it stands for, and what it is trying to achieve.
Brands Woo Millennials With a Wink, an Emoji or Whatever It Takes, The New York Times
The customer. Young adults are watching less TV, not starting their day with a printed daily, and are smart about the ads they want to see online (and blocking the ones they don’t). No wonder marketers are pressing the reset button on everything they thought they knew. Adapting to the ever-evolving media consumption habits of millennials means that companies are branding outside the box, like Domino’s and its emoji pizza ordering scheme. But, as Glenn Cole, chief creative officer of ad agency 72andSunny, explains, the key is to ensure the branding is developed with millennials.“Our strategy is pretty consistent across the board. It’s ‘Let them help build this brand with us.’ How we execute, I think, is very experimental.”
3 Radical Ideas To Totally Disrupt Air Travel, Fast Company
The problem. No space for overhead baggage, getting stuck with the middle seat, change fees – these are just a few of the problems travelers face when it comes to flying. But one company, Poppi, wants to solve these problems for their customers and completely disrupt the air travel industry in the process.