This week, we’ve scoured the internet and found some thought-provoking research on marketing to today’s edgy youth generation, news on an unlikely challenger to the fast food “big boys,” and a podcast that will make you rethink the way you speak with clients.
So, grab some coffee (or beer/wine, depending on when you read this), plug in your headphones, close out of Facebook, get to your “happy place,” and enjoy this week’s edition of C Space Inspiration!
“Generation Edge were born from 1995 to 2010, and this means they’re todays tweens and teens. Basically they’re the new youth generation. They’re very different from Millennials for a whole bunch of contextual reasons.” So, what is it that makes them different? They’re the 1% haters, the children of cynical “not every child is special” Gen Xer’s, the share-less social media users, and the skeptical-of-taking-on-college-debt students. Basically, they’re hyper-aware and that means engaging them will be a whole new beast…so let’s start now.
Is it time to give the “big boys” a run for their money? Amy’s certainly thinks so. With rising concerns over how food is prepared, stored, cooked, sourced, etc., and the rise of healthier food options from stores such as Whole Foods, it’s no surprise this company is looking to capitalize. Now, when do the consumers get to weigh in, and how can their voices help start a fast food revolution?
“After 27 years of making packaged mac and cheese and burritos, Amy’s is launching an all-vegetarian, 95% organic diner in Rohnert Park, a city north of San Francisco. Everything will be made from scratch on site—from tofu to buns—and will be ready in less than three minutes. … It may be unfair to compare Amy’s single planned location to megachains like McDonald’s, and indeed, the model sounds challenging to scale. But that’s what Amy’s hopes to eventually do, assuming the first restaurant succeeds. “
StartUp Podcast: How Not to Pitch a Billionaire, The Guardian
“Listening to [Alex] Blumberg pitch to a powerful investor is like hearing a playback of the first time you asked for a raise. He’s a beetle on its back. Blumberg is among the best, most successful radio producers out there, and he’s made the editorial decision to let us hear him fumble and bomb. It’s disarming, and refreshingly sincere. It’s what makes him a trustworthy protagonist and a superb storyteller.”
You may be thinking, what the heck does this have to do with how I speak with my clients?! Well, when Alex Blumberg had to pitch his startup idea to Silicon Valley’s super-angel investor Chris Sacca, he learned the hard way that in order to find success you need to tighten up your story, express the benefits of what you offer, and show how you can add value to a person or their organization. Sounds familiar right? For the juicy part, listen to ~15:40 – 20:30.