This week’s C Space Inspiration weekly comes to you in the topic of positioning a story and branding it. Here at C Space, no matter our job title, we value storytelling. Not only do we appreciate the impact of a story, but we spend time crafting stories in the best way possible. In celebration of that, we bring you a few different ways to position a story (and brand it), by staying relevant, tugging on those heart-strings, and calling a truce.
573: Status Update, This American Life
The most recent “This American Life” episode opened with a detailed account of what it’s like to be a 15-year-old girl on Instagram these days. Even for those of us who were teenagers when Facebook first came out, our experience of dealing with puberty and social-media doesn’t come close to what it’s like now. High school freshmen, Jane, Julia, and Ella teach us how Instagram is all about being relevant and branding yourself.
It’s pretty well known that Pixar does an incredible job of making us cry…in other words, they’re expert storytellers and have essentially branded themselves as the company that knows how to make you bawl. (Who else spent last weekend quietly sobbing through Inside Out?) In response to Above Average’s video tour of Pixar’s SadLab (their take on why Pixar is so good at emotionally ambushing you in their movies), screenwriter Meg LeFauve shares seven tips on how she does it.
In contrast to Microsoft ads last year, in which their primary focus was on comparing the Surface Book to the iPad, this year they are calling a truce. Their most recent ad shows Microsoft employees and the Harlem children’s choir standing outside of the Apple Store on 5th Avenue singing together, “Let there be peace on earth, and let it begin with me.” Not only are they calling a truce, but they’re branding themselves as the initiators. Watch Microsoft and Apple employees taking a moment of “setting differences aside and coming together” for the holiday season.