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Coming Soon: Creating insights behind the scenes

I get the question all the time—where do you work? That’s easy, Communispace. What do you do? This one gets a bit trickier. How much time do you have? Depending on how well I know the person asking and how much time I have, my answer to this question tends to vary. Sometimes I’ll go with “market research.” This answer is quick and easy, but it also runs a high risk of producing a change of topic or eyes glazing over. Let’s face it—market research doesn’t exactly produce the same slick and sexy associations as advertising or brand management. Not only that, but market research doesn’t even come close to capturing what it is we actually do here at Communispace.

So what do we do? According to our beautiful and informative website: “We are a group of passionate and talented people, working hand-in-hand with our client organizations to help them uncover customer insights that can change the game for their brand.” Well that sounds pretty good—but I don’t know if I can keep that all in my back pocket.

So, how about this? I love my job. I get to work with some of the smartest, funniest, most talented people I have ever met. I get to come in to work every day and interact with some very interesting and influential clients. And I get to do it all in an office that’s home to Fenway Park, Beacon Hill and the North End.

So how exactly do these pieces all fit together? How do the daily interactions I have with my talented coworkers turn into actionable insights for our clients? If you’re looking for the inside scoop on what goes on here at Communispace, you’ve come to the right place (well, almost). Keep an eye out for a series of upcoming posts where I’ll help take you behind the scenes of a day in the life of a Communispacer.

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