The Communispace Index is a series of infographics—released bi-monthly—that explores the mindset of consumers around current events and trends. Based on proprietary and client-sanctioned original research conducted in our private online communities, the Communispace Index provides a window into the consumer perspective.
Summer is here, but there are plenty of indications that “summer” no longer means the same thing to consumers than it has in previous years. We spoke with hundreds of members in our proprietary private online communities to find out how their spending has changed, what kind of plans they are making for the summer, and what brands and feelings they associate with the season.
The resulting data reveals a lot about what The New Summer means to post-recession consumers – and surfaces implications for brands trying to snag summer dollars in years to come..
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<a href=”http://blog.communispace.com/align/consumers-and-the-new-summer-infographic/”><img src=”/wp-content/uploads/2012/07/consumers-and-the-new-summer-infographic.png” alt=”Consumers and the New Summer – Infographic” title=”Consumers and the New Summer – Infographic” width=”640″ /></a><br/><a href=”http://www.communispace.com”>Communispace.com</a>