Dishing with Diane: Jeffrey Rayport on how great brands connect with their consumers

Jeffrey F. Rayport, currently an operating partner at Castanea Partners, formerly the founder and chairman of Marketspace and a Harvard Business School professor, recently paid me a visit in our Boston office. During his visit, we sat down to talk about the transformative power and evolution of digital media; strategies for marketers as we emerge from the recession; and how the greatest brands are delighting their customers by connecting with them at every level.