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Do you have a destination community?

Leaving Maine after another wonderful weekend there, I had this thought—no one just goes to Maine. You don’t drive through it to get anywhere; it’s not a “center” of anything—unless you are a lobsterman—and if you haven’t ever learned anything about it, odds are you wouldn’t go. But, when you do check it out, you learn there is so much going on there, you can’t imagine having never been and you can’t wait to go again. In a way, it’s the same for online communities, without something interesting going on all the time, or a reason to visit over and over, why would people go?

Well, we know a thing or two about this topic—creating vibrant, engaging communities that members WANT to go to, and not just once, but over and over, week after week. And our clients enjoy the benefit of having all these highly engaged members primed and ready to help them with their business. Another great company, Powered, is our kindred spirit when it comes to stuff like this. They know what it takes to create a content-rich social community experience and how that effort (and it’s not a small one!) can really pay off for brands. So, we decided to join forces and share what we know with the hope that you too, can experience what “destination communities” are all about!

We’re having a webcast on June 24th at 2 pm CST/3 pm EST, I’ll be there as well as (fellow Mainer and) Powered CMO Aaron Strout—but wait there’s more! Rock star Forrester Analyst Lisa Bradner, expert on all things marketing and branding, will be sharing her great insight on the topic and joining the conversation as well! So don’t miss it. And be sure to let us know if you learned something.

Link on over to register…

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