This week we held a webinette: Finding the Right Social Media Mix for Market Research. What’s a webinette you ask? It’s a bite-sized webinar meant to give you some great information on a focused topic in 30 minutes or less.
Ps- Be sure to watch it in full screen mode for the best experience
In it, Julie Wittes Schlack, SVP of Research and Innovation for Communispace spent 20 minutes helping attendees learn about the differences, best uses and benefits of private insight communities, online panels, social networks and online listening platforms. She also provided a framework for how to decide the right approach based on learning objectives. We had some time at the end for questions.
We had such a great response to the event we thought it would be helpful to post it on our blog; hopefully you’ll find it interesting too. We’d love to hear your questions and thoughts about it, so please leave comments for us. Also, if you have ideas for topics appropriate for future webinettes, let us know! We’re excited to hear from you.