Movement I: My Inbox
Below is a recent email exchange I had with friend, co-worker, and fellow blogger, Rocky Prozeller:
Rocky: “The awesomeness contained within must be shared with the world at large.”
Me: “So weird. I just got this from [name of other colleague] and two friends who don’t work here.”
Rocky: “Must be what’s hot, received a similar message from my cousin moments ago…Wonder where these things start?”
What’s hot? A few weeks ago, it was textsfromlastnight.
Movement II: Facebook
Earlier the same day, I posted a question for my Facebook update: “Tell me your favorite quote from the TV show Arrested Development.” While I only received 15 responses to “My Wall,” I heard from numerous friends who didn’t want to post a quote, but were spending a good portion of their day laughing at and (re)reading the quotes posted by others. Further, friends of mine with no connection to each other were correcting quotes, commenting on episodes. I could hear colleagues laughing as new quotes were added; it was fantastic.
What’s hot? At that moment (in my social network), it was the social glue of an affinity (and longing) for great comedy.
Movement III: Coupon Email
Back to my inbox, I got an email from a brand I like for an online shopping discount; the text of the email encouraged me to forward it on to friends. I didn’t.
What’s hot? Not this, not for me anyway.
Getting me to be an agent in a viral campaign/experience is pretty easy: I’ll forward something that will lighten my day and make me laugh, but, more importantly, that will make my friends laugh with me. Coupons won’t do it, but a little humor or a taste of schadenfreude during the work day? That’s viral gold.