CQ17: Unlocking Customer Inspired Growth. Find out more.

Hallo! Hola! 欢迎! and Bienvenue!

Welcome to ‘Global Week’ here on Verbatim.  Beginning today, until 22 May, this space will be reserved to highlight some of the ground- breaking work our amazing clients have done with their multinational communities.  These industry leaders and iconic brands will provide a unique perspective and insight on listening to a global audience.

We’ll be addressing many facets and challenges of connecting to a global audience such as how diversity itself can become the “social glue” of an online community (InterContinental Hotels Group) and how a global audience can participate in co-innovation (KLM).  Philips Consumer Lifestyle will provide a case study on how they reached out to 400 consumers in 6 countries to help inform their health and wellbeing strategy.

We’ll also be hearing from Elsevier, whose 2 online communities include members from North America, Europe, and Asia-Pacific regions.

Furthermore, we’ll be highlighting some of Communispace’s diverse voices and talent.

I invite you to check in regularly throughout the week and join the conversations.  I, for one, am looking forward to a week of rich insights and entertaining perspectives.  Your participation will help make the discussion more valuable.

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