In our latest webinar today I presented some examples of how consumer and shopper insights are driving growth for retailers and brands such as Walmart, GlaxoSmithKline and Kraft. These organizations are realizing the power of insights to build better relationships with retail partners, build new knowledge of the shopper’s mindset and attitudes, and improve in-store marketing communications.
They are doing this by leveraging the three-way communication and ongoing dialogue that is the central dynamic of on-line communities. As Keith Anderson, Senior Analyst at RetailNet group observed:
Shopper insights are one of a handful of capabilities driving growth at retail. Managed communities have proven to be a platform for timely, intimate interactions that often help answer the “Why?”—driving more relevant shopper-influenced marketing and merchandising.
For those of you who missed the webinar, you can view the full recording below. I’d love to hear your feedback or answer any questions you might have.