Intriguing Interactions

So you’ve made your media buy, developed point-of-purchase materials and mastered the sponsored tweet. What’s next?

Consumer interactions aren’t a checklist, but rather an opportunity for evolution. Outside the box interactions can up the engagement and the potential to dazzle consumers. Check out how a few of the world’s biggest brands differentiate themselves by connecting with consumers in unique ways.

Your Favorite Snapchat-Friendly Museum Is Collabing With Disney To Revamp The Classics, Fast Company

Disney and the Los Angeles County Museum of Art (LACMA) have teamed up to give consumers a new look at their favorite stories. Click to read how they used Snapchat to combine Disney classics with classical art and increased engagement with Disney’s Snapchat account by 10%.

A Peek Inside Marriott’s New Hotel ExperimentTravel + Leisure

What happens when you cross a hotel with an innovation lab? Consumer driven products and services.  Click to read how Marriot’s newest hotel actively changes based on consumer feedback.

Apple’s Most Innovative Product Isn’t A Product At AllForbes

Apple has created an in-store environment that’s more about browsing and less about shopping. Click to read how Apple has taken the “store” out of their retail locations.