Market Research and the Transformative Power of Listening

Vice President of Research Solutions at Meredith Corporation, and Communispace client, Britta Ware sits down with Charlene Weisler, of  Weisler Media to discuss “the role of research, how print and research are evolving, media mix modeling, data matching, trends and predictions, and audience targeting for print”. Through a series of 6 quick interviews, Britta provides a unique perspective on the state of the media and publishing industry (online and print) and how specific research can be used to more effectively target the right audience.

In the clip below, Britta talks about how Meredith is harnessing the power of listening deeply to their audience and engaging them to drive innovation and growth in a dynamic and competitive market.  Their private community is part of the mix.

Click here to view the full interview.

You can also read the research paper Britta references here.