A few months ago a colleague of mine asked if I had ever heard of Paperless Post. I hadn’t, but was intrigued, so I did a little research and discovered something truly fabulous! Among all the praise, Vogue says that it’s the luxury version of Evite. I even found out that Zac Posen, the showman of fashion, recently used it for a benefit, how cool is that?
I knew I had to give it a whirl, so just a few weeks ago, I sent out a few invites for my mother’s annual Christmas Eve party. First, I selected the style, a beautiful square red trimmed card with a green satin bow that shined just like the real thing. Then, I used their “wording assistant” to help me write the card and chose the envelope and I was ready to go! Within a few minutes I already had an email back from my sister telling me that this year’s evite was better than year’s past. Of course, there is nothing like getting a card in the mail, but I am pretty sure this comes close.
So why do I like Paperless Post? It’s the fact that I can send out beautiful invites virtually and they actually look and feel real, an element that has been lacking in many e-services. There’s also something to be said about the luxury aspect. Who wouldn’t want to receive a fancy looking invitation in their inbox? Sending out a Paperless Post is also a greener way to invite people to an event, which is something I desperately try to include in my life. I know the first two reasons are a bit superficial, but as Madonna once said, “we are living in a material world.”
Ultimately, Paperless Post provided me with an easy yet unique way to send out my invites this year. I didn’t have to sacrifice the look or the feel of a paper invite just because I created them online. This makes me wonder what other sites and companies will succeed when it comes to creating services that are simple, while still maintaining the visual appeal of something more personal. In the end, are we inevitably giving up something, or is it possible to have our little luxuries sent to us via email?