Provocations from Act Don’t Act

(Full screen for biggest impact)

The uncertainty we’ve been experiencing lately had us peering into the near future – 3 years to be exact, to 2020. In July 2017, we trialled an experimental new way of working – crafting an immersive, interactive theatre experience to illuminate key themes we’ve heard bubbling up in conversations with UK consumers, and insights from expert interviews. We collaborated with interactive theatre makers, Coney, to bring the themes to life. With C Space’s customer experts and clients, we then explored the polarised provocations that surfaced from the perspective of brands. Watch the video above to see what it meant to us and our guests.