Spanish Language (and Hot Sauce) Does NOT Equal “Latino”

Do you assume that spicy food and Mariachi bands are universally appealing?  Are you averse to using Spanglish in your marketing strategies?  Do you think Hispanics today aspire to be part of the “general population”?

If the answer to any of these questions is “sí,” then it is time to think again, mi amigo.  Last week we released our latest research paper, Me Entiendes, followed by a very successful webinar (we got the highest attendance to date;  ¡Que emoción!).  To learn more about how to engage and relate to the fastest growing consumer group in the U.S watch the full webinar recording below:

To learn more about how your brand can use private online communities to connect with Hispanic consumers, contact us.