CQ17: Unlocking Customer Inspired Growth. Find out more.

Truth be Told, it’s a Matter of Perspective

How do you know if someone is telling the truth? Most of the time, you have to take them for their word. Realistically though, there is likely more to the story. It’s a matter of perspective.

We’re More Honest With Our Phones Than With Our Doctors, New York Times

In some cases, it can be hard to tell the truth. Memory can get in the way, or the facts might be uncomfortable.  Check out this article to learn more about how technology is helping to keep us honest.

How Marketers Can Manage Data Better for a Single Customer View, AdAge

Sometimes it can be hard to decipher what is true and what isn’t when you receive a large amount of information. Similarly, companies today are collecting such high volumes of data and information that it can be difficult to segment into a single customer view. Read this article for some tips on getting a holistic view.

Do you live in a bubble? A quiz, PBS Newshour

Put yourself to the test. Do you think you know what’s going on in mainstream America? You may genuinely believe you do, but your definition might not align with what’s generally considered “mainstream.” Take this quiz and see how your perceptions match up.

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