The future is always uncertain, but sometimes… well sometimes it feels more uncertain than others. Especially when the present isn’t entirely clear. For the average person in the UK right now, the future is both full of possibility and pregnant with worry. Technology promises convenience for some, but potentially unemployment for others. The line between private and public is blurry and getting more so, and who draws that line is unclear. Some long for a return to traditional community while others feel safer in communities online, driven by interest rather than geography. Multiply that by Brexit and you have a landscape that for brands has never been more difficult to navigate, and for consumers never more difficult to make sense of.
From some consumers we hear about a Crisis of Control. They are told they have more control than ever before, but anxiety over automation and a reliance on devices shows some feel the reverse. What are they prepared to trade and what are they prepared to lose for the sake of convenience?
Elsewhere we hear about a Trust Gap. Traditional institutions have let us down and brands see the potential of stepping into that space. What does it feel like when a brand gets it right and what are the risks of getting it wrong?
We hear people say What is a Community Anyway? Especially when services are increasingly delivered remotely, or by machines, and consumers coalesce into new digitally enabled communities that empower them to do more. What is the implication for traditional models and what will consumers value in this new world?
What does it mean for brands like yours?
We’re sharing this opportunity with you because you play an integral role in the lives of UK consumers. Act. Don’t act. Every move you make stands to have a huge impact on ordinary people.
How can you show your customers that you understand their hopes and fears about the future?
What role will paid, earned and owned media play in this uncertain and untrusting world?
How can you behave commercially and responsibly in a climate where every act is interpreted politically?
And what do your customers actually want from you today and in the future?
To be ready for the commercial landscape in the next 3 years, you need to make brave decisions now
Peer into this future with us. Join us for an immersive experience to explore different likely outcomes for consumers and see how that might make them feel. The event will offer actionable insight for major UK brands to consider and make practical decisions today.
Interactive theatre-makers Coney have designed scenarios to bring to life the kinds of futures we will find ourselves in 3 years from now.
‘If you want to see the future of British theatre now, then Coney is one of the companies to watch…’ – Lyn Gardner, The Guardian
Where and When?
Dates will be announced later this year
Get in touch to jump on the waiting lists
Or talk to us about building a tailored experience for your brand
Interested? Get in touch