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Why Being a Market Leader is Both Scary and Fun

Wowza, last week was a big week here at Communispace on the awards and recognition front – specifically, Forrester Research published a report naming Communispace a leader in the market research online community space. The report* ranks Communispace tops on all three major dimensions.

Then to top it off, Communispace, together with our wonderful clients, won an unprecedented two Forrester Groundswell Awards – you can read the full nomination stories on our website. Phew, that’s a lot of Forrester Research accolades in one week. And we couldn’t feel more proud, grateful, excited and yes, maybe even a little nervous.

Yes, nervous. When you are the market leader, you have competitors who want to knock you down, so you can’t rest on your laurels.  And you also have clients (or customers, or partners) who want to know what’s next and how you are going to be even better than before. And let’s face it, we’re a pretty driven and curious group here at Communispace too, so we’re putting pressure on ourselves and each other to “take it up a notch”. Definitely fun, especially given our love for pushing into new frontiers, but we could also find out some new stuff that maybe doesn’t jive with what we know today.  We’ll have to take a hard look at our resources, people, and capabilities to see what’s going to propel us forward and what’s dragging us down.

We’ve reached an exciting point in our company’s growth, it’s great to see all that we’ve accomplished in this young market space.  And the experience of getting here provides the fuel to turbo charge what’s next – but now we’ve got to crank it up even more than before. How do you keep the innovation fires burning in your organization? I’d love to hear your ideas.

* The Forrester WaveTM: Full-Service Market Research Online Community (MROC) Vendors, Q4 2009.

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