CQ17: Unlocking Customer Inspired Growth. Find out more.

You Can’t Catch Me, I’m the Gingerbread Man

You probably aren’t the only one dreaming about cookies and wishing that the Girl Scouts had shown up in your living room on Sunday night. Pair those Thin Mints with a Reebok sponsored sprint, and you’ve got yourself ready for a Barbie-inspired swimsuit season.

How Chris Rock Turned Girl Scout Cookies Into the Oscars’ Biggest Brand Winner, AdWeek

Didn’t include a cookie intermission in your Oscar predictions this year? Neither did we, but Chris Rock took the opportunity to become Girl Scout father-of-the-year while he hosted.

If You Run Fast Enough Past This Reebok Ad, It Unlocks a Free Pair of Sneakers, AdWeek

Cookies aside, Reebok is giving the gingerbread man a run for his money…and maybe a free pair of sneakers. In a new kind of billboard over the weekend, Reebok challenged onlookers to unlock a free pair of their ZPump 2.0 sneakers by running past faster than 17 kilometers per hour.

Target Hires Barbie To Shill For Swimsuits, Promote Body Confidence, Consumerist

The new and improved Barbie has taken on a new career – swimsuit modeling for Target. In an attempt to promote body confidence, Barbie is modeling mini versions of Target’s latest swimwear in all shapes and sizes.

Hello...it's me

Why more human companies outperform the market
CQ17: Download the full report

You have Successfully Subscribed!