C Space & Interbrand

A partnership focused on building the world’s most relevant brands

A MORE RELEVANT WAY TO BUILD VALUABLE BRANDS

A 20 year HISTORY of defining the future

We’re the pioneers. When we set out, we defined the customer community category – and we’ve spent the best part of 20 years setting the pace, reinventing the tools & pushing the boundaries.

We know the landscape for business has changed. Customers have an unprecedented abundance of choice- and customer expectation moves much faster than most businesses can.

The ways that today’s most relevant brands are built has fundamentally shifted and together, C Space and Interbrand deliver against the charge, by integrating the customer into the heart of how brands are built.

The world’s leading customer agency and the world’s biggest brand consultancy are partnering to reimagine how brands go to market – with the customer at their core – to create more relevant products and experiences, that drive meaningful growth.

HOW DOES IT WORK?

Meaningful relationships, stronger brands, faster growth

Our always on operating system is designed for a new year in brand. On an ongoing basis – our joint approach brings together human truths, brand economics and customer experience – to spark desire and create utility, in order to drive exceptional results.

A new approach to advertising for Stop & Shop

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INTRODUCING INTERBRAND X

A best in class team focusing on experiences that make change

We have seen increased demand from clients who want to create exceptional customer experiences that drive growth.

Our clients tell us they need more integrated and collaborative approaches, tools and methodologies for accelerating consultancy through design, innovation and experience, so we have created Interbrand X in response.

Interbrand X will deliver Customer Inspired Experience Innovation, which means the customer will be in lockstep with our teams in creating solutions.

This new offer builds from C Space and Interbrand’s combined capabilities: brand building, insights and customer collaboration, and customer experience strategy/innovation/activation.

CHRISTOPHER NURKO
Chief Innovation Officer

SAMANTHA ROTHKOPF
VP, Product Innovation

MICHAEL GREEN
Head of Interbrand X, Strategy

MANILA AUSTIN
VP, Research

WILLIAM WODUSCHEGG
Head of Interbrand X, Design

ALLIE CURTIS
Associate Director