C Space LIVE: Customer, Now.

Exploring the effects of lockdown and what comes next, from the customer’s perspective

This session of C Space LIVE was recorded on July 9, 2020.

What’s happening with customers right now and what should businesses do next?

Suddenly, these two questions became a lot more complicated. Customer expectation is unpredictable at the best of times – moving faster even than the fastest businesses. Now that global lockdown has interrupted life as we knew it, the resulting financial and societal turbulence has impacted every aspect of customers’ lives, and it’s harder than ever for companies to stay ahead.

Through our global communities, we are generating insight into what this evolution really means, to help companies stay relevant, and determine what’s next. We’re uncovering scalable human truths and identifying emerging needs and desires that are poised to unlock new opportunities and paths to growth.

The future’s uncertain, but we can be confident that staying close to customers has never been more important. Companies that thrive, even during volatility, often succeed because they invest in their customer – and they’re able to anticipate core needs, even as they evolve.

Join us on Thursday, July 9th at 12pm ET to hear more about Customer, Now. from C Space authors Bill Alberti, Chief Strategy Officer, and Franco Bonadio, Chief Creative Officer.

You’ll come away from this session with:

  • Customer truths: Uncover the deep emotional sentiments that have surfaced through the evolution of customers’ inner lives and behavior
  • Actionable implications: We’ll share tangible approaches for moving beyond customer insight to unlock new paths to growth
  • Ask the authors: Bring your curiosities, challenges and toughest customer questions for the authors – answers will be shared live on July 9th

Meet your C Space LIVE hosts

Chief Strategy Officer, C Space


Bill is driving a more progressive and customer inspired version of change for the world’s biggest and boldest blue-chip brands. He’s like the Atlas of our world – holding client strategy and marketing on his shoulders across C Space’s 200 clients and 200,000 consumers. Before C Space, Bill was an ad man at Arnold Worldwide and was instrumental to the agency’s success. In his free time, Bill goes boating in the Boston “Ha-bah,” packing his best angling gear to go fly fishing, and still latches on to his childhood dream of becoming a Zamboni driver.

Chief Creative Officer, C Space


Franco finds inspiration everywhere — in film, design, interactive and experiential spaces. He can mold ideas and insights into powerful human stories that make you think, feel and act. He brings that creative flair into his home, too – spinning pizza a mano with his data-obsessed wife (proving once and for all that opposites attract, especially when there’s authentic Italian food for dinner). Before C Space, Franco worked as Global Creative Director of The Body Shop and CEO of Identica Design.

What is C Space LIVE?

C Space LIVE is a live stream event hosted by experts that you can join from any location. It’s available exclusively to C Space clients and trusted partners. Each session offers insight into how C Space clients are using a specific methodology, tool or approach to drive business growth and solve business problems from the customer’s perspective. You’ll hear directly from leading experts in customer experience, strategy, research, and marketing, on what it takes to be customer-centric today – and what new approaches they’re taking to drive growth.