Charles Schwab: Standing Out in a Sea of COVID-19 Communications

“[I’m] honored to share these words with the world today. They come from all of us at Schwab and reflect our commitment to serving investors today, tomorrow and every day.”

Jonathan Craig
Senior Executive VP, Investor Services & Marketing
Charles Schwab

The Challenge

Charles Schwab, a major brokerage firm, wanted to reassure clients that it will continue to be a strong financial partner through the COVID 19 pandemic. The company wanted to know whether their ad campaign would strike the right chord, sensitive to the current situation while still demonstrating Charles Schwab’s commitment and value.

 

The Approach

C Space worked with Charles Schwab clients to assess the company’s marketing material. C Space recommended ways of refining the message, enabling the company to move forward confidently with its advertising campaign and client communications.

 

The Result

As Forbes explained, Charles Schwab not only got the message right; it differentiated the company from its competitors by highlighting what it could do to help its clients within the context of its own products and services.

 

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