by Daniel Sills | May 30, 2019 | Communications & Messaging, Customer Experience, Customer Strategy, Product & Service Development
Peter Fader: Customer Centricity is Not About “The” Customer Subscribe to the Outside In podcast: Wharton School Professor of Marketing Peter Fader sometimes wishes he never used the words “Customer Centricity” in his first book, Customer Centricity, and his latest,...
by Daniel Sills | May 21, 2019 | Communications & Messaging, Customer Experience, Customer Strategy, Product & Service Development
Jonah Berger: Social Influence and Word of Mouth Subscribe to the Outside In podcast: How does anything become popular? And what are the influences that dictate our decisions — whether we’re conscious of it or not? Wharton School Professor Jonah Berger is a...
by Daniel Sills | May 15, 2019 | Communications & Messaging, Customer Experience, Customer Strategy, Product & Service Development
Gary Pisano: Can Big Companies Really Be Innovative? Subscribe to the Outside In podcast: Innovation. It’s the most overused buzzword in business. It’s also a catalyst for growth. But is it possible for big companies to be truly innovative? Or are they destined for...
