by Amadeus Redha | Oct 26, 2018 | Communications & Messaging, Customer Experience
Beauty in Imperfection Marketing (and advertising) has a perfection problem. Brands are too afraid to show their vulnerabilities, but the ones that are (like Nike) are seeing their risks pay off. Amadeus Redha explains why the future of marketing is similar to a...
by Amadeus Redha | Oct 26, 2018 | Communications & Messaging
Sprinting Fast and Slow Most businesses will have thrown the term ‘Sprint’ around as a means to get to better decisions, faster. But how can they be used in the right way, and what strategies can be put in place to sprint with customers? Charles Drury...
