by Christina | Jul 15, 2019 | Customer Experience, Customer Strategy
The Collaborative Advantage 7 Ways to Combine Big Data Methods with Active Customer Collaboration The huge promise of Big Data also lies in its biggest limitation. There’s a temptation to think that companies no longer need to bring the active, knowing, feeling human...
by Daniel Sills | Jun 11, 2019 | Communications & Messaging, Customer Experience, Customer Strategy, Product & Service Development
Kate Tellers, The Moth: Principles of Great Storytelling Subscribe to the Outside In podcast: Stories are the great unifier. When told well, they create a powerful connection to the human experience. No organization knows this better than The Moth. Since 1997, the...
by Amadeus Redha | Jun 10, 2019 | Communications & Messaging, Customer Experience
Secret Sauce In 2017, Hurricane Harvey kicked off an historically destructive storm season, devastating parts of Texas and ultimately matching Hurricane Katrina as the costliest hurricane to hit the United States. In the aftermath of Harvey, we saw something...
by Daniel Sills | May 30, 2019 | Communications & Messaging, Customer Experience, Customer Strategy, Product & Service Development
Peter Fader: Customer Centricity is Not About “The” Customer Subscribe to the Outside In podcast: Wharton School Professor of Marketing Peter Fader sometimes wishes he never used the words “Customer Centricity” in his first book, Customer Centricity, and his latest,...
