by Amadeus Redha | Feb 13, 2019 | Customer Experience, Customer Strategy, Product & Service Development, share
The Lifestyle Experience Thirty years ago, the brand was advertising. TV and radio commercials, billboards, print ads – these, along with word-of-mouth, were just about the only interactions customers had with a brand before they bought its products, services, or even...
by Daniel Sills | Feb 11, 2019 | Customer Experience, Customer Strategy
Tina Sharkey, Brandless CEO: It’s Gotta Have Soul Subscribe to the Outside In podcast: Tina Sharkey is an entrepreneurial force. Since the days of the dial-up modem, she has been building communities, companies, and brands “with soul.” Today, she’s co-founder and CEO...
by Daniel Sills | Jan 22, 2019 | Customer Experience, Customer Strategy
Jeff Beer, Fast Company: The Best a Brand Can Be? Subscribe to the Outside In podcast: Trend chasing does not make for great advertising. It’s not a business model, either. As Jeff Beer, staff editor at Fast Company sees it, advertising is everything a brand does...
