by | Mar 4, 2020 | Communications & Messaging, Customer Experience, Customer Strategy, Product & Service Development
How do you solve a problem for IKEA? “We discovered a happy life at home is a mix of my space, your space, and our space – but people have a hard time really defining my space, within mixed/shared spaces.” Lydia Choi-Johansson Intelligence...
by Christina | Feb 12, 2020 | Communications & Messaging, Customer Experience, Product & Service Development
I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School When a customer is identity loyal, any competitor has to ask your customer to change who they are. That’s fundamentally different and quite a difficult argument. Tweet Americus Reed...
by Christina | Feb 11, 2020 | Communications & Messaging, Customer Experience, Product & Service Development
Customers: The most disruptive force in business today The most successful companies of the future will put the customer first and invest in their employees and the communities that they serve, in order to build long-term value. Tweet Charles Trevail CEO at C Space...
by Daniel Sills | Jan 22, 2020 | Communications & Messaging, Customer Experience, Customer Strategy, Product & Service Development
Jason Robins, CEO, DraftKings: Betting on a New Market Subscribe to the Outside In podcast: The demand for sports betting has existed for decades in the United States, but it has traditionally been confined to the black market and Nevada, the only state where sports...
by Daniel Sills | Jan 15, 2020 | Communications & Messaging, Product & Service Development
Eric Allison, Uber Elevate: Flying Taxis and the Future of Mobility Subscribe to the Outside In podcast: Our cultural obsession with flying cars has been well-documented: the 1927 film Metropolis, the 1960s cartoon The Jetsons, the 1980s Back to the Future movies. But...
