In our polarizing political climate, companies are no longer hiding behind neutrality. As they actively express their stance on important issues, a clear message is sent to today’s conscientious consumer: “our brand either aligns with your values, or it doesn’t.”
Senior Consultant at C Space
And now, more than ever, through purchases, posts, and petitions, consumers are empowered to express either their support or opposition for the companies they love – or hate.
Why Silicon Valley Wouldn’t Work Without Immigrants, New York Times
Tech giants in Silicon Valley have banded together to express their opposition to Trump’s immigration ban. Why? Silicon Valley is currently a magnet that attracts the best and brightest from around the world, but under Trump’s leadership the immigrant-friendly dynamic could change. Without immigrant leadership in SV, they’re threatened to lose global thinkers and the outside fresh perspective that leads to new ideas.
Nordstrom stopped selling Ivanka Trump’s product line last week, and other companies like HSN, Jet.com, and ShopStyle are following suit. Nordstrom attributes the decision to declining sales, which may speak to the power of consumers’ rallying behind #GrabYourWallet’s motion to boycott companies that carry Trump branded products or support him politically.
Starbucks CEO Shultz has never shied away from speaking his mind on divisive topics – and the current immigration ban is no different. Following Trump’s announcement, Shultz pledged to hire 10,000 refugees in the coming years. Trump supporters immediately reacted by pledging to stop supporting Starbucks with their business, and the hashtag #BoycottStarbucks started trending on Facebook and Twitter.
You may be interested in:
What Retailers Need to Know to Own Customer Experience in the Apparel Industry
by Robert Howie (C Space)
Although the market has proven uncertain for several brands, retailers can survive these difficult times. For the apparel market to succeed in delivering better experiences for customers, it needs to go back to basics.
Customer experience metrics must be adaptable
by Sarah Ramirez
As more luxury brands are getting up to speed with ecommerce, companies also need to adapt how they value and measure customer experience.
Customer Experience Lessons Retailers Can Learn From the World’s Best Companies
by Rieva Lesonsky
Small Business Trends
How can your retail store deliver a best-in-class customer experience? Learn from the best, that’s how. Global customer agency C Space recently released its report on the best customer experiences of 2018, and retailers dominated the top companies on the list. Nine of the top 25 companies were retailers: Trader Joe’s, L.L. Bean, Nordstrom, Amazon, Costco, REI, Bath & Body Works, Sephora and Aldi.
Best Agency Above £20m and Best Place to Work: C Space
by Katie McQuater
At the 2018 MRS Research Live Awards, C Space was awarded Best Agency with a turnover above £20m and was also named Best Place to Work.