The Crisis Playbook, Part 2: Business Tactics During, and After, COVID-19
How we work needs a radical rethink. To support our clients, we’re building a best practice playbook for businesses: how to navigate now and plan for what’s next.
Chief Development Officer
Looking at the business landscape today, we see three distinct types of business responses emerging. They are:
Activators: Looking to adapt or innovate immediately, well-positioned to contribute directly to public health efforts, currently very active and engaged.
Managers: Seeking business continuity and stability; having to make some difficult decisions in the short term but confident that they can ride out this storm in the medium term.
Voyagers: Seeing major impact at present, and looking to a long-term upturn rather than immediate profitability, but exploring all avenues to ensure a strong comeback in time.
If you recognize your company in this list, here’s our three-part guide to what you need to do right now. We’ve chosen some typical business scenarios and the reactions we’d recommend now and next. We hope it’s helpful, practical and inspirational.
If you missed part 1 of this series, start here.
Many businesses are currently trying to manage huge changes – particularly those who are rushing to pivot intended in-person events (conferences, conventions, meetings, summits, etc.) into digital events due to travel restrictions and responsible social distancing practices. Those who are trying to navigate this pivot will need help in planning how to adjust course to get the most value out of those events – for the businesses, and for their customers.
Moving from an in-person event to a successful digital event is not easy, but it’s doable and could be a much-needed breath of innovation in your marketing or sales strategy.
The most important thing to do first is pause. It’s more important than ever to build in a moment of pause to set a rock-solid strategy that serves as a guiding light or North Star for a major change in strategy. There are three main areas to think about first when you are considering pivoting an in-person event to a digital event:
- The objective for the event needs to change: There are fundamental differences in what’s possible to achieve with an in-person vs digital event. Lean into the new possibilities and confront the aspects of in-person that will not carry over.
- Create a new value proposition for each type of attendee: Work with your identified key attendees to craft new and differentiated reasons to attend the event. If this is going to be a live digital event, there need to be strong reasons to attend live vs watch later. If this is going to be digital content that people can access whenever they like, it needs to have an explicit and exciting purpose that cuts through the noise.
- Get your team in order: A digital event requires different skills for development and execution than a live event. Make sure you have the internal team and partners who can help you pivot into this new format.
However, you may find yourself struggling to manage these changes. We have a plan to solve that. Contact us at C Space and we’ll explain how we can help to set the strategy, budget, goals, deadlines and delivery plan for transforming from an in-person to a digital event. Read about how we are currently executing this with Skillsoft here.
With a clear vision for what a digital event could look like, you will be able to determine if the investment of time and resources are worth the pivot. After thoughtfully examining the possibilities, you will feel confident that you have done the due diligence to decide on the right path forward.
Right now it may seem as though all your careful plans have been demolished – but could they be rebuilt into something bigger, better and more robust? We think so.