Think about the relationship your customers have with your company

Our company has better “customer intuition” than our competitors

disagree
agree

Our customers trust us – we are on their side

disagree
agree

Our customers feel like we’re "in their corner" – we have their back

disagree
agree

Our customers feel proud to choose our company

disagree
agree

Our company “speaks customers’ language” (we talk in terms that are meaningful to them)

disagree
agree