Our DEI Mission

Every voice deserves to be heard

We want everyone to have a voice and feel heard – from C Space employees to our clients to the customers that we partner with around the world. We’re striving to be the agency that builds DEI into our DNA, leveraging our ability to build strong relationships to enable true systemic change.

We’re not perfect, but we’re fully invested in driving systemic change within our business.”

Kisha Payton, Vice President, Diversity, Equity & Inclusion

Our DEI Mission

To truly live by our company promise to make business more human, we recognize that we have work to do. That’s why we have built a strategy dedicated to amplifying the voice of every ONE, on every DAY, in every SPACE.

Why? As agents of the customer, we believe all people should have a voice – and that this is much bigger than C Space.

It’s a strategy that reflects our belief in both the individual and the collective. It’s knowing we have the power to impact every individual at C Space, our company as a whole and our broader industry – and inspire change.

For Every ONE

We believe in the power of n=1.

Our goal is to make every ONE feel that they belong. Even when they disagree. Even when they feel different. Even when they may be the “only one” in the room.

If we get DEI right for every n=1, we’ll benefit collectively and be the spark that ignites change.

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How we’re making sure every ONE feels that they belong:

Our C Space Allies Group is focused on facilitating efforts to create a more diverse and inclusive workplace, fostering conversations around diverse perspectives in our current environment, holding C Space accountable for driving DEI changes with our clients and throughout our business by getting the company more comfortable with being uncomfortable, and escalating issues surrounding DEI. We meet monthly to create a “safe space” to discuss current events surrounding DEI.

The Allies Group hosts our DEI Book Club, which meets monthly to learn more informally about DEI through books, articles, videos, etc., and how it manifests in everyday life. Recent titles include You Can’t Touch My Hair by Phoebe Robinson, Whistling Vivaldi by Claude M. Steele, Everyday Sexism by Laura Bates and So You Want to Talk About Race by Ijeoma Oluo.

C Space Employee Resource Group’s (ERG’s)

Our ERGs are an open forum for employees who share a common identity to support and advocate for one another in building their community, fostering a sense of belonging and establishing a larger platform to reach the wider company and beyond.

Current ERGs include:

  • AAPI
  • BIPOC Senior Leadership
  • Black
  • Disability Advocates
  • LatinX
  • Working Parents
  • Queer

On Every DAY

We believe that building a system that’s inclusive won’t happen overnight. It depends on a commitment to DEI every DAY from every ONE.

I don’t want to just ask for easy actions or accept limitations because of challenges. We all deserve dignity and equity. We all deserve to fight and be fought for because making companies more human is what we do at C Space.”

Tiff Branum, Senior Consultant

Addressing systemic issues is only possible when every ONE, including leadership, shows up every DAY to make change. Because we have to do the day-to-day work that change requires.

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How we’re making sure we build an inclusive system every DAY:

At C Space, all our leaders (at all levels) are required to go through inclusive leadership training. We also offer all employees internal and external learning and development opportunities directly tied to diversity, equity and inclusion and close our business globally for a day dedicated to furthering our DEI mission.

We are in the process of tying core competencies and performance reviews directly to DEI to hold leadership and employees accountable.

We are dedicated to transparency on the progress we are making toward our DEI goals and conduct a biannual report on pay equity and progress by race and gender.

In Every SPACE

We believe our commitment to amplifying voices must extend beyond our walls to reach every ONE, on every DAY, in every SPACE.  

Why? As agents of the customer, we believe all people should have a voice – and that this is much bigger than C Space.

This is how we will transform the industry. Even when it seems daunting. Even when it feels too lofty. Even when we feel that we’re the only ones pushing for change.

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How we’re making sure we reach every SPACE:

1. The DEI ThinkTank is a cross-functional group of C Spacers who are committed to embedding DEI in our DNA and transforming the market research industry.

Since our founding in 2021, we’ve focused on…

Building an inclusive culture with a WeAre_ manifesto inspired by interviews with our consultants.

Mobilizing clients by supporting DEI initiatives with McDonald’s, Blue Cross Blue Shield of Massachusetts and more.

Transforming insights by developing a proprietary DEI Mindset Map Pilot Study and launching inclusive screener best practices.

2. We are dedicated to being active in our broader community through support of Big Brothers Big Sisters, Bottom Line, Peace One Day and Pine Street.

We recognize that we have work to do to make our DEI mission a reality.

If you’re interested in joining every ONE, on every DAY, in every SPACE at C Space, check out our current job openings in offices across the globe.

We only make real progress when we bring more people to the conversation, including you.

You might be interested in:

When the World Isn’t Designed for You
Presentation by Kisha Payton, C Space Head of DEI Think Tank at CX Forum’s Experience Summit

Diversity, Equity, and Inclusion: Sustained Change Doesn’t Happen Without Long-Term Commitment
Featuring C Space CEO Jessica DeVlieger and Kisha Payton, Head of DEI Think Tank

Customer Now, Episode 13: Embracing our truths
We go deeper with customers to discover how truth requires empathy

From awareness to progress
Are companies really progressing DEI agendas forward, or are they just getting policies aligned with a new baseline?