Topline Results

Sent to 24,130 people, 4,617 people responded (19% response rate).
Of those: 3,765 (82%( in English language; 852 (18%) non-English language.

Participation by Gender

%

Men 1846

%

Women 2767

%

Other 4

Participation by Age

  • 0-17 1%
  • 18-24 6%
  • 25-34 26%
  • 35-44 28%
  • 45-54 20%
  • 55-64 12%
  • 65+ 7%

Participation Across the Globe

Devices used

%

Laptop (work)

%

Laptop (home)

%

Desktop (work)

%

Desktop (home)

%

Mobile Phone

%

Tablet

%

Other

What do people enjoy most?

  • Improve brand/product 91%
  • Learning new things 91%
  • Subject matter 91%
  • Rewards 80%
  • Meeting/Interacting 74%
  • Networking 59%

What activities do people enjoy most?

  • Survey 89%
  • Quick Poll 88%
  • Discussion 84%
  • Think Fast 70%
  • Journey 57%
  • Idea Cloud 52%
  • Live Text Chat 50%
  • On-the.go 44%
  • Live Video Chat 33%

How easy do people find the community to use?

  • Very easy 45%
  • Quite easy 42%
  • Neither easy nor difficult 8%
  • Quite difficult 3%
  • Very difficult 0,2%
  • Don’t use 2%

Our response to member queries

  • Very good 42%
  • Good 41%
  • Neither good nor poor 11%
  • Poor 3%
  • Very poor 2%

How do we compare to our competitors?

%

C Space better (Net)

%

C Space about the same

%

C Space worse

Do members feel closer to the brand they’re helping?

%

Don't know brand

%

No

%

Yes