International Women’s Day 2019: I’mbalanced

We took the official theme, Balance for Better, built on it and created the I’mbalanced campaign.
Over the last few days, everyone has been given the opportunity to make a small suggestion for a better, more balanced 2019 and beyond.

Phil Burgess

Chief People & Operations Officer at C Space

Phil Burgess is Chief People & Operations Officer at C Space, where he focuses on leading our people strategy. Phil is passionate about building an inclusive business – striving to create an agency that is dedicated to attracting and retaining the best talent. In 2017, he led the team that won the MRS Best Agency Award as C Space London’s joint-managing director, along with Felix Koch. For Phil, a typical day at work includes a lot of listening, several cups of coffee, and plenty of culture revamping. Outside of work, he’s likely to be found out and about in Massachusetts, where he recently relocated with his family.

We’re entering an exciting period of history where the world expects balance. We notice its absence and celebrate its presence.

The 8th March is International Women’s Day. It’s often a day of celebration – of amazing women, of progress made – and rightly so. But on the 9th March, it’s all too easy to slip back into the same old ways of working, and not take the time to discuss how we can continue to work towards a better and more equal world.

This year, we wanted to do something inspiring, to push the status quo and move away from the normal one day of celebration on social media. We wanted to inspire our people and give everyone, in every office, the opportunity to make suggestions for how we, they and the world could do and be better.

Together with Interbrand, we asked all of our people globally, to take part in a true drive for meaningful change. We took the official theme, Balance for Better, built on it and created the I’mbalanced campaign. Over the last few days, everyone has been given the opportunity to make a small suggestion for a better, more balanced 2019 and beyond.

Suggestions and provocations will go up in every C Space and Interbrand office around the world, for all to read and learn from.  Then, as we think about how we can build a more diverse and inclusive business, we’re committed to working with our team to move from conversation to action.

We did something similar last year, as part of Omniwomen’s #Takeiton challenge, where the discussions and commitments we made on IWD led to us rethinking our approach to parental leave in the UK. 6 months later, the momentum enabled us to do the same thing across our US offices.  We’re excited to see what meaningful and sustained change will result from the combined global efforts of our team this year.

You may be interested in:

Customer Inside: A Practitioners Guide to Online Communities

Customer Inside: A Practitioners Guide to Online Communities C Space partnered with the Market Research Society (MRS) and 130 client side practitioners to explore & understand how to get the most out of online communities (and the agencies that...

Stop & Shop customers star in new COVID-19 safe shopping campaign

Stop & Shop customers star in new COVID-19 safe shopping campaign

by Russell Redman
Supermarket News

In a new advertising campaign, Stop & Shop is turning to a trusted source to promote safe shopping practices during the coronavirus crisis: its customers.

Employee engagement vs the lockdown

Employee engagement vs the lockdown

by Kate Bassett
Management Today

In this video, Professor Cary Cooper and C Space’s regional CEO Felix Koch talk to Management Today’s Kate Bassett on how to support workers during the COVID-19 crisis.

How do you solve a problem for IKEA?

How do you solve a problem for IKEA? "We discovered a happy life at home is a mix of my space, your space, and our space - but people have a hard time really defining my space, within mixed/shared spaces." Lydia Choi-Johansson Intelligence...

Decoding a Viable Metric for Measuring Customer Loyalty in Travel

Recipe For Successful Parental Leave: Embed A Culture Of Support So That Parents Don’t Leave!

by Joy Burnford
Forbes

Our UK Managing Director, Kathryn Blanshard, shares her tips on the key ingredients for parental success.

Outside In: New and Emerging Conversations on Customer Centricity

Outside In: New and Emerging Conversations on Customer Centricity In 3 years we’ve launched over 85 episodes of Outside In – the customer centricity podcast. Outside In: New and Emerging Conversations on Customer Centricity is a collection of...

Jason Robins, CEO, DraftKings: Betting on a New Market

Jason Robins, CEO, DraftKings: Betting on a New Market Subscribe to the Outside In podcast: The demand for sports betting has existed for decades in the United States, but it has traditionally been confined to the black market and Nevada, the only state...

Bernie Banks: Leadership is Influence

Bernie Banks: Leadership is Influence Subscribe to the Outside In podcast: Leadership is not a role. It’s a process. A process of exercising influence in order to bring about a desired outcome. So says Bernie Banks. He’s the Associate Dean for Leadership...

Decoding a Viable Metric for Measuring Customer Loyalty in Travel

Decoding a Viable Metric for Measuring Customer Loyalty in Travel

by Christina Stahlkopf (C Space)
Skift

Loyal customers may love your product and service, but the goal is to get them to spread the word. Christina Stahlkopf explains everything you need to know about Net Promoter Score and how to retain, grow, and convert brand advocates.

We All Need Friends

We All Need Friends Relationships are the most important things we have – and that’s just as true for a brand as a friend. Here’s how we can make one into the other Christina Stahlkopf is an Associate Director in C Space’s Boston...