Here in the UK, we’re taking a stand against soundbites and spin by offering a more human perspective on the challenges facing the British public in the run up to the UK General Election.
MAY 30, 2017
Three weeks ago, we launched an online insight community of 400 people from across the country to uncover the unspoken hopes and fears that are driving their voting decisions. To complement the community, our documentary team are travelling to three marginal election battlegrounds to go deep with the public and, next, we will explore our findings and the impact of the election result with brands.
We’ll be sharing what we hear, when we hear it, on this dedicated website for the next five weeks. Stay closer than ever to UK citizens: real people sharing real-time reactions to events as they unfold; tracking their decision-making processes over the entire election through the lens of four new voter typologies.
For a more human perspective, visit Speak Up Britain.
You may be interested in:
Where Net Promoter Score Goes Wrong
by Christina Stahlkopf (C Space)
We surveyed over 2,000 consumers across the United States and the United Kingdom to take a fresh look at consumer advocacy behavior, free of any preconceptions or assumptions. The result: our Earned Advocacy Score™. Based on definable behavior that maps out detailed, clear, actionable data, our framework unpacks the context of actual earned advocacy, uncovers what is really driving the conversation, and provides targeted strategies for growth. Christina Stahlkopf, Associate Director at customer agency C Space, digs deeper…