Here in the UK, we’re taking a stand against soundbites and spin by offering a more human perspective on the challenges facing the British public in the run up to the UK General Election.
MAY 30, 2017
Three weeks ago, we launched an online insight community of 400 people from across the country to uncover the unspoken hopes and fears that are driving their voting decisions. To complement the community, our documentary team are travelling to three marginal election battlegrounds to go deep with the public and, next, we will explore our findings and the impact of the election result with brands.
We’ll be sharing what we hear, when we hear it, on this dedicated website for the next five weeks. Stay closer than ever to UK citizens: real people sharing real-time reactions to events as they unfold; tracking their decision-making processes over the entire election through the lens of four new voter typologies.
For a more human perspective, visit Speak Up Britain.
You may be interested in:
10 Podcasts That Will Change Your Business Life For The Better
by Laura Garnett
A great way to stay connected to current business trends and news is listening to podcasts. There’s no shortage of channels to tune into, so here is a list of some of the top podcasts – including Outside In with Charles Trevail.
What the Grocery Stores Holding Their Own Against Amazon Are Doing Right
by Amit Sharma
Harvard Business Review
A 2018 consumer survey by C Space found that shoppers were more likely to recommend and purchase repeatedly from brands that made them feel respected and understood.
The future of service stations
by Ben Moncrieffe (C Space)
As electric cars become more common, and consumers continue to seek outstanding CX, service stations and interstate rest stops need to rethink their purpose and design.