Here in the UK, we’re taking a stand against soundbites and spin by offering a more human perspective on the challenges facing the British public in the run up to the UK General Election.
MAY 30, 2017
Three weeks ago, we launched an online insight community of 400 people from across the country to uncover the unspoken hopes and fears that are driving their voting decisions. To complement the community, our documentary team are travelling to three marginal election battlegrounds to go deep with the public and, next, we will explore our findings and the impact of the election result with brands.
We’ll be sharing what we hear, when we hear it, on this dedicated website for the next five weeks. Stay closer than ever to UK citizens: real people sharing real-time reactions to events as they unfold; tracking their decision-making processes over the entire election through the lens of four new voter typologies.
For a more human perspective, visit Speak Up Britain.
You may be interested in:
Recipe For Successful Parental Leave: Embed A Culture Of Support So That Parents Don’t Leave!
by Joy Burnford
Our UK Managing Director, Kathryn Blanshard, shares her tips on the key ingredients for parental success.
Decoding a Viable Metric for Measuring Customer Loyalty in Travel
by Christina Stahlkopf (C Space)
Loyal customers may love your product and service, but the goal is to get them to spread the word. Christina Stahlkopf explains everything you need to know about Net Promoter Score and how to retain, grow, and convert brand advocates.