Citi Lives Banking So Customers Don’t Have To

Subscribe to the Outside In podcast:

Alice Milligan, Chief Customer & Digital Experience Officer for Citi’s Global Cards business, explains how Citi is making banking more seamless and simple by putting customers at the center of everything.

Listen to this episode to learn:

  • How Citi is testing assumptions with customers to design next-gen digital banking experiences, fast
  • Why broad ownership and accountability gets employees more invested in a customer-centric company vision
  • Why it’s so important to align with passionate people inside and outside the organization

Learn more about this episode here.

You may be interested in:

Is NPS truly ‘the growth marketer’s secret weapon’ or more ‘snake oil and fake science’?

Is NPS truly ‘the growth marketer’s secret weapon’ or more ‘snake oil and fake science’?

by Samuel Scott
The Drum

Christina Stahlkopf, Associate Director of research at customer agency C Space, uses a theme park as a hypothetical example of how companies can understand the context of a NPS score.

Interbrand and C Space launch Customer Experience tool

Interbrand and C Space launch Customer Experience tool

Research Live

US – Brand Consulting Group’s two agencies, brand consultancy Interbrand and customer agency C Space, have partnered on a new integrated customer experience offering, Interbrand X.

The Collaborative Advantage

The Collaborative Advantage7 Ways to Combine Big Data Methods with Active Customer Collaboration The huge promise of Big Data also lies in its biggest limitation. There’s a temptation to think that companies no longer need to bring the active, knowing, feeling human...

Kate Tellers, The Moth: Principles of Great Storytelling

Kate Tellers, The Moth: Principles of Great Storytelling Subscribe to the Outside In podcast: Stories are the great unifier. When told well, they create a powerful connection to the human experience. No organization knows this better than The Moth. Since...

Secret Sauce

Secret Sauce In 2017, Hurricane Harvey kicked off an historically destructive storm season, devastating parts of Texas and ultimately matching Hurricane Katrina as the costliest hurricane to hit the United States. In the aftermath of Harvey, we saw...