Consumer Reports CEO: Consumers as Changemakers

Subscribe to the Outside In podcast:

Consumer Reports has been on the consumer’s side for more than 80 years. The non-profit organization serves more than six million paying members, accepts no ads, and buys every product it reviews — from cars to food to smartphones. CR also has an award-winning investigative reporting team that rigorously exposes unsafe products and services, and an advocacy division that secures strong pro-consumer policies and practices in government and across industries. President and CEO Marta Tellado, Ph.D., gives an inside look into the organization and how it works with consumers and manufacturers to create greater transparency and better products.

Listen to this episode to learn:

  • How emotional and functional values are both at play when a consumer makes a decision
  • How data privacy concerns and the digital world are changing how we judge products
  • Why marketing can be effective and educational — until it misleads
  • How Consumer Reports works directly with manufacturers to make products safer
You may be interested in:

Rita Gunther McGrath: What’s Next for Strategy?

Rita Gunther McGrath: What’s Next for Strategy? Subscribe to the Outside In podcast: Author and Columbia Business School Professor Rita Gunther McGrath is a world-renowned expert on strategy, innovation, and growth. Her work has been a beacon for companies...

The physical brand

The physical brand Our physical experience with a brand is the brand. In our digital world, physical is disruptive. Daniel Sills is the producer of Outside In, a podcast that explores changes in business and consumer behavior and...

What being the number one supermarket really means

What being the number one supermarket really means

by Richie Jones (C Space)
Research Live

After a week of retail results, C Space’s Richie Jones looks at the changing landscape for the supermarkets and how it’ll take more than mergers to keep Sainsbury’s on top.

How millennials are disrupting healthcare — and how to change benefits because of it

How millennials are disrupting healthcare — and how to change benefits because of it

by Hannah Walker
Employee Benefit News

More than half (56%) of millennials visited a doctor’s office in the past year, compared to three-quarters (73%) of non-millennials, according to a survey from C Space Health.

Mike Sepso: ‘Esports are a New Layer of Sports’

Mike Sepso: ‘Esports are a New Layer of Sports’ Subscribe to the Outside In podcast: From Asia to the Americas, there are 320+ million esports fans around the world -- and the audience is expected to double by 2020. But the professional sport of...