Ford Motor Company: A New CMO’s First Act
Joy Falotico has been with Ford for 29 years. But she’s been Ford’s new CMO and head of the Lincoln brand for just a few weeks. Joy joins us at the New York International Auto Show, minutes after the unveiling of Lincoln’s new luxury SUV, the Aviator — and shares how her background with finance and customer service has prepared her for what’s ahead.
Listen to this episode to learn:
- New technology trends that are reshaping the driving experience
- Insights that inform the design of luxury vehicles for Chinese and millennial consumers
- The role dealers play in shaping the future of the buying experience
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Op-Ed: The “Ins-and-Outs” Of The 5G Automated Experience
by Christopher Nurko (C Space)
In an op-ed for PSFK, author Christopher Nurko explores the emerging drivers of value in retail, outlining how 5G technology can help retailers deliver excellent experiences at all stages along the path to purchase.