Ford Motor Company: A New CMO’s First Act
Joy Falotico has been with Ford for 29 years. But she’s been Ford’s new CMO and head of the Lincoln brand for just a few weeks. Joy joins us at the New York International Auto Show, minutes after the unveiling of Lincoln’s new luxury SUV, the Aviator — and shares how her background with finance and customer service has prepared her for what’s ahead.
Listen to this episode to learn:
- New technology trends that are reshaping the driving experience
- Insights that inform the design of luxury vehicles for Chinese and millennial consumers
- The role dealers play in shaping the future of the buying experience
You may be interested in:
What being the number one supermarket really means
by Richie Jones (C Space)
After a week of retail results, C Space’s Richie Jones looks at the changing landscape for the supermarkets and how it’ll take more than mergers to keep Sainsbury’s on top.
How millennials are disrupting healthcare — and how to change benefits because of it
by Hannah Walker
Employee Benefit News
More than half (56%) of millennials visited a doctor’s office in the past year, compared to three-quarters (73%) of non-millennials, according to a survey from C Space Health.