Guy Kawasaki: Evangelist in Chief

Subscribe to the Outside In podcast:

Guy Kawasaki pioneered evangelism marketing. Starting in the mid-1980s as Chief Evangelist at Apple, Kawasaki spread the good gospel of the Macintosh computer. The product itself, Kawasaki says, made his job easier: “One of the lessons in my life is that it’s easy to evangelize good stuff, but it’s hard to evangelize crap.” Since his years working for Steve Jobs, Kawasaki has become a bestselling author, speaker, and evangelist for Canva, an online graphic design service, and ambassador for Mercedes-Benz. Kawasaki joins the podcast for a funny and heartwarming discussion about lessons from his life of evangelism and some stories from his new book, Wise Guy: Lessons from a Life.

Listen to this episode to learn:

  • Was Steve Jobs right when he said, “People don’t know what they want until you show it to them”?
  • How to bring brand evangelism and customer benefit together
  • The problem with “Steve Jobs emulation mode,” and why it’s better to be like Sir Richard Branson
  • The legitimizing power of a “second follower”
  • What could happen if Silicon Valley continues to operate unchecked
  • How, despite popular opinion, fear can be a powerful motivating force
  • The tension between what a customer actually wants and what they think you want to hear
  • The joy of sports cars, family time, and catching the perfect wave
You may be interested in:

Kate Tellers, The Moth: Principles of Great Storytelling

Kate Tellers, The Moth: Principles of Great Storytelling Subscribe to the Outside In podcast: Stories are the great unifier. When told well, they create a powerful connection to the human experience. No organization knows this better than The Moth. Since...

Peter Fader: Customer Centricity is Not About “The” Customer

Peter Fader: Customer Centricity is Not About “The” Customer Subscribe to the Outside In podcast: Wharton School Professor of Marketing Peter Fader sometimes wishes he never used the words “Customer Centricity” in his first book, Customer Centricity, and...

BAT companies prove the case for customer-centrism

BAT companies prove the case for customer-centrism

by Felix Koch (C Space)
Campaign

Alibaba, Baidu and Tencent have built multi-billion dollar businesses by putting the customer—not the advertiser—at the centre of their thinking, and Western platforms should take note.

Jonah Berger: Social Influence and Word of Mouth

Jonah Berger: Social Influence and Word of Mouth Subscribe to the Outside In podcast: How does anything become popular? And what are the influences that dictate our decisions -- whether we’re conscious of it or not? Wharton School Professor Jonah Berger is...

Gary Pisano: Can Big Companies Really Be Innovative?

Gary Pisano: Can Big Companies Really Be Innovative? Subscribe to the Outside In podcast: Innovation. It’s the most overused buzzword in business. It’s also a catalyst for growth. But is it possible for big companies to be truly innovative? Or are they...