JetBlue: Inspiring Humanity in Travel
JetBlue is one of those rare companies that customers simply love. Jamie Perry, Vice President of Marketing at JetBlue, talks about how the company does it through a mission of “Inspiring Humanity” – creating a better flying experience that’s accessible to all.
Listen to this episode to learn:
- How a framework of values can empower employees to do right by customers
- How JetBlue developed its first premium service while staying true to its ethos
- Why breaking from constraints of the industry can spur innovation
Learn more about this episode here.
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Decoding a Viable Metric for Measuring Customer Loyalty in Travel
by Christina Stahlkopf (C Space)
Loyal customers may love your product and service, but the goal is to get them to spread the word. Christina Stahlkopf explains everything you need to know about Net Promoter Score and how to retain, grow, and convert brand advocates.