JetBlue: Inspiring Humanity in Travel
JetBlue is one of those rare companies that customers simply love. Jamie Perry, Vice President of Marketing at JetBlue, talks about how the company does it through a mission of “Inspiring Humanity” – creating a better flying experience that’s accessible to all.
Listen to this episode to learn:
- How a framework of values can empower employees to do right by customers
- How JetBlue developed its first premium service while staying true to its ethos
- Why breaking from constraints of the industry can spur innovation
Learn more about this episode here.
You may be interested in:
Mathew Sweezey: Contextual Marketing in an Infinite Media World Subscribe to the Outside In podcast: Mathew Sweezey is a marketing futurist for Salesforce. Based on his research, he discovered that June 24, 2009, was a tipping point for media and...
Bill Walshe, CEO, Viceroy Hotel Group: What People Want From a Luxury Experience Subscribe to the Outside In podcast: In luxury, “cookie cutter” doesn’t cut it. And for a luxury hotel brand, it has to strike a delicate balance between delivering a guest...