Kate O’Neill: Rise of the Tech Humanist
Understanding what makes humans “human” is an essential question for any company today. Especially the ones embarking on a digital transformation — or any tech initiative. This is the subject of Kate O’Neill’s book, Tech Humanist: How You Can Make Technology Better for Business and Better for Humans. O’Neill, an author, keynote speaker, and strategic advisor, joins the podcast to explain why we need a new type of leader: the Tech Humanist. And why human experience, perspective, and empathy are the best guides for digital innovation.
Listen to this episode to learn:
- What Best Buy, Starbucks, Apple, and Southwest Airlines get right about customer experience
- Why the act of “creating meaning” is so important to designing digital experiences
- The trade-offs between convenience and data privacy
- Why we need “benevolent business,” not “benevolent robots”
- Why measuring a company’s success based on profit alone is inherently one-dimensional
- The flaws and risks in taking a tech-led, rather than a research-led, approach to digital transformation
More information on Tech Humanist: www.koinsights.com/techhumanistbook/
You may be interested in:
Decoding a Viable Metric for Measuring Customer Loyalty in Travel
by Christina Stahlkopf (C Space)
Loyal customers may love your product and service, but the goal is to get them to spread the word. Christina Stahlkopf explains everything you need to know about Net Promoter Score and how to retain, grow, and convert brand advocates.