Kate Tellers, The Moth: Principles of Great Storytelling

Subscribe to the Outside In podcast:

Stories are the great unifier. When told well, they create a powerful connection to the human experience. No organization knows this better than The Moth. Since 1997, the nonprofit has shared more than 30,000 true personal stories in front of live audiences around the world. The Peabody Award-winning Moth Radio Hour airs on more than 500 public radio stations, and The Moth Podcast is one of the world’s most listened-to podcasts. There’s even three critically acclaimed Moth books, the most recent of which debuted at #12 on The New York Times bestsellers list.
Kate Tellers is a master storyteller, host, and director of MothWorks at The Moth, a program that’s worked with companies like Google, Nike, and Ford to teach employees and executives how, through personal stories, they can communicate better, celebrate shared values, and connect with each other. Tellers joins the podcast to talk about the principles of Moth storytelling and why a great story can make us understand ourselves and empathize with others.

Listen to this episode to learn:

  • The origin of The Moth and how this female-led organization has become such a beloved platform for storytelling
  • Why vulnerability, authenticity, and transformation are the essential elements in a powerful story
  • Why “specificity breeds universality” and other practical tips you can use to craft your next story
  • Avoiding “And then, and then, and then…” and other storytelling don’ts
  • How leaders like Melinda Gates and Al Gore effectively use stories to create change
  • False vulnerability, misleading your audience, and whether we can avoid the “dark side” of storytelling

For more information: themoth.org

Follow MothWorks on Instagram

Photo by Jason Falchook

You may be interested in:

Branding with Soul: Q&A with Tina Sharkey, co-founder & CEO, Brandless

Branding with Soul: Q&A with Tina Sharkey, co-founder & CEO, Brandless Tina Sharkey is an entrepreneurial force. Since the days of the dial-up modem, she has been building communities, companies, and brands “with soul.” Today, she’s co-founder and CEO of Brandless, a...

Tom Siebel: What Exactly is Digital Transformation?

Tom Siebel: What Exactly is Digital Transformation? Subscribe to the Outside In podcast: In the corporate world, it’s evolve or die. Since 2000, 52% of Fortune 500 companies have either been acquired, merged, or gone bankrupt. Tom Siebel believes digital...

Customer Values: Q&A with Peter Fader, Professor of Marketing, The Wharton School at the University of Pennsylvania

Customer Values: Q&A with Peter Fader, Professor of Marketing, The Wharton School at the University of Pennsylvania Peter Fader has written two books, both with “customer centricity” in the title: Customer Centricity and The Customer Centricity Playbook. You’d think...

Research experts even more vital in big data era

Research experts even more vital in big data era

by James Gordon
Raconteur

For companies to add value through data science, they still need market researchers to interpret the “what” from the “why”. C Space Regional CEO, EMEA & APAC, Felix Koch provides comment.

The Collaborative Advantage

The Collaborative Advantage7 Ways to Combine Big Data Methods with Active Customer Collaboration The huge promise of Big Data also lies in its biggest limitation. There’s a temptation to think that companies no longer need to bring the active, knowing, feeling human...